Unit 1 Inroduclion: a Panorama of Publishing Section I Selective Readings Text A Publishing: an Intellectual and Cultural Endeavor or a Business Enterprise? Text B Publishing and the Intellectual System Text C Book Publishing Industry Theories and the Publishing Cycle Professional Words & Expressions Background Section II Exercises Unit 2 Publishing History Section I Selective Readings Text A The History of International Book Publishing(I).. Text B The History of International Book Publishing(]].) Text C The History of International Book Publishing(]]] ) Professional Words & Expressions Background Section II Exercises Unit 3 Publishing Section I Selective Readings Text A Typical Organizational Chart and Managerial Responsibilities Text B Five Important Managerial Documents Samples Text C Magazine Management--Who Is Running the Show Professional Words & Expressions Background Section II Exercises Unit 4 Editor and Editing Section I Selective Readings Text A Editorial Function within Publishing Houses Text B What Copy-editing Is Text C Editing Pages within a Site Professional Words & Expressions Background Section II Exercises Unit 5 Publication Design Section I Selective Readings Text A Book Design Text B The Book Designer's Approach Text C Magazine Layout Professional Words & Expressions Background Section II Exercises Unit6 Printing & Bingding Unit7 Ditribution & Marketing Unit8 Magazine Publishing Unit9 Publishing Law Unit10 Publishing Contract & Copyrht Lcensing Unit11 New Publishing Technology & Online Publishing Unit12 Publishing Eductotion
鄂公網(wǎng)安備 42010302001612號(hào) 