Chapter 1 Business Letter Writing Section I Layout of Business Letters 1. Essentials of Business Letters 2. Miscellaneous Matters 3. Envelope Addressing 4. Principles for Business Writing Section II Styles of Business Letters 1. The Blocked Letter Style 2. The Indented Letter Style 3. The Modified Indented Letter Style Specimeus Exercises Remarks Chapter 2 Establishment of Business Relations Section I Introduction 1. Importance of Business Relations 2. Channels for Information of Potential Partners 3. Requirements for Writing Section II Specimens 1. Self-introduction 2. A Request for the Establishment of Business Relations and Its Reply 3. Transferring Business Relations Useful Lxpressions Exercises Remarks Chapter 3 Enquiry and Reply Section I Introduction 1. Classification of Enquiry 2. Requirements for Writing Section II Specimens 1. A General Enquiry and Its Reply 2. A Special Enquiry for White Cat Shampoo and Its Reply -- 3. A Status Enquiry and Its Favorable Reply Useful Expressions Exercises Remarks Chapter 4 Offers and Counter-offers Section I Introduction 1. Definitions of Offers and Counter-offers 2. Classifications of Offers 3. Requirements for Writing Section II Specimens 1. A Non-firm Offer 2. A Firm Offer 3. A Bid 4. A Counter-offer 5. Declining an Offer Useful Expressions Exercises Remarks Chapter 5 Acceptance and Order Fulfillment Section I Introduction 1. Confirmation of Acceptance 2. Conditions of Acceptance 3. Orders 4. Requirements for Order Writing Section II Specimens 1. Sending a Repeat Order …… Chapter 6 Opening and Amending the Letter of Credit Chapter 7 Terms of Payment Chapter 8 Package and Shiprment Chapter 9 Insurance,Commodity Inspcction and Arbitration Chapter 10 Complaints and Claims Chapter 11 Agency and Consignment Chapter 12 Joint Venture Chapter 13 Other Trade Modes Chapter 14 Electronic Communication Chapter 15 Trade Documents Key Appendix I 常用國際貿(mào)易詞匯 Appendix II 常用經(jīng)貿(mào)英語略語表 參考文獻
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