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商務(wù)英語閱讀(上冊(cè))

商務(wù)英語閱讀(上冊(cè))

定 價(jià):¥18.00

作 者: 國曉立,周樹玲 主編
出版社: 對(duì)外經(jīng)濟(jì)貿(mào)易大學(xué)出版社
叢編項(xiàng): 新世界全國高職高專院校規(guī)劃教材·商務(wù)英語專業(yè)
標(biāo) 簽: 英語閱讀

ISBN: 9787810789318 出版時(shí)間: 2007-08-01 包裝: 平裝
開本: 16開 頁數(shù): 169 字?jǐn)?shù):  

內(nèi)容簡介

  根據(jù)國家教育指導(dǎo)思想,目前我國高職高專教育的培養(yǎng)目標(biāo)是能力培養(yǎng)和技術(shù)應(yīng)用為本位,其基礎(chǔ)理論教學(xué)以應(yīng)用為目的、夠用為尺度、就業(yè)為指導(dǎo);教材強(qiáng)調(diào)應(yīng)用性和適用性,符合高職高專教育的特點(diǎn),技能滿足學(xué)科教育又能滿足職業(yè)資格教育的“雙證書”(畢業(yè)證和技術(shù)等證明)教學(xué)的需要。本套教材編寫之中貫穿與商務(wù)英語教學(xué)的基本思路:將英語聽說讀寫譯技能與商務(wù)知識(shí)有機(jī)融合,使學(xué)生在提高英語語言技能的同時(shí)了解有關(guān)商務(wù)知識(shí),造就學(xué)生“兩條腿走路”的本領(lǐng),培養(yǎng)以商務(wù)知識(shí)為底蘊(yùn)、語言技能為依托的新時(shí)代復(fù)合型人、實(shí)用性熱人才。

作者簡介

暫缺《商務(wù)英語閱讀(上冊(cè))》作者簡介

圖書目錄

Unit 1 International Trade
 Fast Reading I U.S. Presses Japan on Farm Imports and India on World Trade Talks
 Fast Reading 11 China Maps Out Economic Plan to Promote Sustainable Growth
Unit 2 Setting Disputes -- the WTO's Unique Contribution
 Fast Reading I Integrated Negotiation
 Fast Reading 11 Dialogue Key to Resolving IPR Disputes
Unit 3 Globalization and Its Impact on the Business
 Fast Reading I Population and Globalization
 Fast Reading 11 Norway and Peru Next China's Trade Targets
Unit 4 Can Sino-U. S. Trade Friction Be Solved by Appreciation of RMB?
 Fast Reading I Solving the Trade Imbalance
 Fast Reading ]I Survey: Cheap Exports of China Reduce World Inflation
Unit 5 Don't Fence Me Out!
 Fast Reading I Bush Administration Seeks to Lower Trade Barriers with Latin America
 Fast Reading II China: U.S. Piracy Complaint May Hurt Ties
Unit 6 China, Dumping or Not
 Fast Reading [ Chinese Lighter Producers Win EU Anti-Dumping Suit
 Fast Reading II China Steel Companies Win Anti-dumping Cases
Unit 7 The Force Behind the Nike Empire
 Fast Reading I Richard Branson and His Virgin Kingdom
 Fast Reading II A Most Influential Person of the 20th Century
Unit 8 Regional Economic Integration
 Fast Reading I China ASEAN to See Closer Economic Ties
 Fast Reading II Speech by President Hu Jintao of China at the 12th APEC Economic Leaders' Meeting (79)
Unit 9 Environment, Trade, and Investment (82)
 Fast Reading I The Effects of Trade Liberalization on the Environment
 Fast Reading II EU Leaders Agree to Cut Greenhouse Gases
Unit 10 Negotiation Skills and Strategies
 Fast Reading I Business Is Negotiation
 Fast Reading I Negotiating Customer Agreements
Unit 11 "Toyota" of China
 Fast Reading I Kodak to Slash 3,000 More Jobs as It Wraps up Overhaul
 Fast Reading II Microsoft, Lenovo to Set Up Joint R&D Center
Unit 12 The Survival of the Old Brands
 Fast Reading I Honda Plans New Brand through Guangzhou Venture
 Fast Reading II Pu'er: The Tea That Changed a County
Unit 13 E-commerce: Doing Business Online
 Fast Reading I Going Shopping? Go Global!
 Fast Reading II E-Trading Helps Small Firm Bag Market Share
Unit 14 China's Door Now Wide-Open for Foreign Banks
 Fast Reading I Bank Gets Nod for Joint Venture
 Fast Reading II Foreign Banks Go Local
Unit 15 Known Brands Acquiring Name Recognition
 Fast Reading I Mergers and the Supersizing of Bussiness
 Fast Reading 11 Thai Company Wins Bid for Gujing Group
Unit 16 Multinational Companies
 Fast Reading I Mengniu Inks NBA Promotions Partnership
 Fast Reading II Bill Gates: Microsoft to Build R&D Parks in Beijing, Shanghai
Key to Exercises

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