Unit One Text:An Invitation to Sociology Reading Passage One:The Sound of Silence Reading Passage Two:Structuralism in Anthropology:Claude Levi-Strauss Unit Two Text:The Analysis of Culture Reading Passage One:Looking Backward at Cultural Studies Reading Passage Two:The Influence of American Culture on Post-War Austria Unit Three. Text:Sign, Signified, Signifier Reading Passage One:What Is Language? Reading Passage Two:Language and Thought Unit Four Text:The Mass Media:What Is Newsworthy? Reading Passage One:Electronic Newspapers Reading Passage Two:Journalism Education Marked by Fragility Unit Five Text:The Sociological Imagination Reading Passage One:Durkheim's Solution to Modemity's Riddle Reading Passage Two:The Interactional Basis of Self and Other Unit Six Text:Constructing Cultural Metaphors Reading Passage One:Shoring Up the West Reading Passage Two:What Is Global Culture? Unit Seven Text:Language and Literature Reading Passage One:The Whorfian Hypothesis Reading Passage Two:Language as a Social Behavior Unit Eight Text:In All Fairness Reading Passage One:The Pulitzer Prizes Reading Passage Two:Public Sphere, Complex Citizenship and News. Unit Nine Text:Social Capital and America's Ills Reading Passage One:Social Isolation Growing in US Reading Passage Two:The Differences of Habermas's Ideas with Marx. Unit Ten Text:Postmodernism and the Pluralism of Value Reading Passage One:Popular-Common Culture Reading Passage Two:Globalization Unit Eleven Text:The Language Game Reading Passage One:Language as Human Behavior Reading Passage Two:The Relationship Between Language and Thought Unit Twelve Text:News Agencies and Cyberspace Reading Passage One:Journalism and Moral Innocents Reading Passage Two:The Sweet Sound of Conflict Appendix Ⅰ Key to Exercises Appendix Ⅱ Chinese Translation of the Texts Appendix Ⅲ Glossary