Lesson One 商務(wù)信函基礎(chǔ) Basics Of Business Letters Part One：特點和原則 Features And Principles Part Two：格式和結(jié)構(gòu) Format And Structure 1. 一般商務(wù)信函格式 Format Of Ordinary Business Letters 2. 傳真及電子郵件 Fax and E-mail 3. 商務(wù)信函的結(jié)構(gòu) Layout of Business Letters Lesson Two 國際市場營銷 International Marketing Part One：什么是市場營銷 Understanding Marketing Part Two：國際市場營銷基礎(chǔ) Basics Of International Marketing Part Three：對話 A Dialogue Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Three 建立業(yè)務(wù)關(guān)系 Establishment Of Business Relations Part One：業(yè)務(wù)溝通基礎(chǔ) Basics Of Business Communication Part Two：信函樣本 Some Specimen Letters 1. 賣方向買方做自我介紹并希望建立業(yè)務(wù)關(guān)系 Seller is writing to the buyer, making a self-introduction in the hope of establishing business relations 2. 出口商向國外客戶介紹并推銷產(chǎn)品 An exporter is writing to his foreign customer, introducing his product and trying to promote its sales 3. 廠商致函國外進口商推銷自己的產(chǎn)品 A maker is writing to the foreign importer in order to promote the sales of his products 4. 廠商介紹新軟件 The maker is introducing his new software 5. 進口商的自我介紹 An importer is making a self-introduction 6. 希望成為國外廠家的銷售代理 Hoping to be a sales agent of a foreign producer 7. 進口商對貿(mào)易展覽會上的產(chǎn)品感興趣 An importer is showing his interest in some product displayed at a trade fair 8. 尋找新的供貨商 Try to find a new supplier 9. 經(jīng)人介紹后通過互聯(lián)網(wǎng)求購化工產(chǎn)品 To purchase some chemicals on the internet at sb’s introduction Part Three：介紹你的公司 Introduce Your Company Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Four 詢盤與復(fù)盤 Inquiries And Replies Part One：詢盤的要點 Key Points Of Inquiries Part Two：信函樣本 Some Specimen Letters 1. 購貨商看到廣告后去函索要價目表 A purchaser is asking for a price list after he saw the advertisement 2. 買方向賣方詢購產(chǎn)品 A buyer is enquiring for some product to the seller 3. 進口商接出口商來電函后詢價 An importer is replying to the exporter’s enquiry 4. 進口商詢價并要求最優(yōu)惠條件 The importer is sending a request for best terms 5. 進口商詢價并要求寄送樣品 The importer is making an enquiry and asking for some samples 6. 回答客戶詢價，并提供具體交易條件 A reply to a customer, giving details of his terms and conditions 7. 買方急需貨物，去函詢問交貨時間 The buyer is in urgent need of the cargo and enquires about the delivery time Part Three：對話 A Dialogue Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Five 發(fā)盤與還盤 Offers And Counter Offers Part One：發(fā)盤要點 Key Points Of Offers Part Two：信函樣本 Some Specimen Letters 1. 賣方根據(jù)購貨商詢價報出實盤 Sellers making an offer on the basis of an enquiry from the buyer 2. 買方回函，要求調(diào)低價格 A reply from the buyer, requesting a lower price 3. 賣方根據(jù)詢價對外報盤，并規(guī)定最低起訂數(shù)量 The seller is making an offer on a basis of an enquiry, stipulating a minimum order 4. 憑樣成交方式下對外報盤，希望對方早下訂單 Making an offer under the condition of sales by samples, and hoping to receive an early order 5. 致函對方,要求恢復(fù)業(yè)務(wù)關(guān)系并報價 Sending a letter to resume business relations 6. 賣方報價并希望對方盡快復(fù)盤 An offer from a seller, hoping to receive an early reply 7. 報價單 A price list 8. 對對方報價的回盤 A reply to an offer 9. 賣方因貨源緊張而不能報盤 Unable to make any offer because there is no stock 10. 同意給對方有條件的價格折扣 Grant a discount on some conditions 11. 買方拒絕賣方的報價 A buyer is rejecting a seller’s offer 12. 明確拒絕對方的降價要求 A clear-cut rejection of a request for price reduction Part Three：對話 A Dialogue Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Six 訂單和確認 Orders And Acknowledgments Part One：進出口中的價格術(shù)語 Price Terms Of Import And Export Part Two：信函樣本 Some Specimen Letters 1. 拒絕買方進一步降價的要求 Decling buyer’s request for fu-ther price reduction 2. 一般訂貨 An ordinary order 3. 試訂貨 A trial order 4. 訂貨并要求對方迅速發(fā)貨 Sending an order, demanding a prompt delivery 5. 續(xù)訂貨 A repeat order 6. 零散訂貨 Separate orders 7. 難以接受訂單并致歉 Unable to accept an order and apologize 8. 接受訂單并希望保持長期業(yè)務(wù)關(guān)系 Accept an order and hope to maintain a long-standing business relationship 9. 建議改為替代產(chǎn)品 Suggest a replacement 10. 對對方訂單中的某些條件不能接受 A partial refusal of some terms in the order Part Three：對話 A Dialogue Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Seven 合同 Contract Part One：合同要點 Key Points Of A Contract Part Two：商業(yè)合同實例 Examples Of Business Contract 1. 售貨單 A Sales Note 2. 銷售合同 A Sales Contract Part Three：詞匯 New Words Part Four：注釋與常用短語 Notes & Useful Expressions Part Five：練習(xí) Exercises Lesson Eight 信用證結(jié)算方式 Payment By L/C Part One：信用證的一般流程 The Basic Procedure Of L/C Part Two：信函樣本 Some Specimen Letters 1. 貨物待裝并催開信用證 Urging the establishment of L/C with the cargo being ready for shipment 2. 催證并提醒對方注意與合同條款保持一致 Urging the L/C and emphasizing its conformity with the clauses of S/C 3. 催促遲遲不到的信用證 Urging a belated L/C 4. 通知對方信用證已經(jīng)收到 Acknowledge the receipt of L/C 5. 出口商致函進口商要求修改信用證金額 An exporter is writing to an importer in request for an amendment of L/C amount 6. 要求開證人展證 A request for an extension of the L/C 7. 出口商要求開證人改證并允許貨物轉(zhuǎn)船 A request by the exporter for an amendment of L/C and the permission of transshipment 8. 因出現(xiàn)特殊情況而要求對方修改信用證的交貨日期 A request for the amendment of L/C due to some special occurrences 9. 開證人同意修改信用證 The opener agrees to amend his L/C 10. 收到銀行改證函 Arrival of a banker誷 amendment of L/C 11. 賣方致函買方，不同意對方提出的貨款托收條件 A seller is writing to his buyer, declining the newly proposed terms of payment on collection 12. 要求暫緩付款 Defer a payment 13. 通知對方辦理付款 Asking your customer to make payment 14. 催促對方付款 Urging payment 15. 開立信用證申請書 An application for the establishment of L/C Part Three：漫話信用證 A Talk About Problems Of L/C Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Nine 貨物運輸 Shipment Part One：貨物運輸?shù)囊c Key Points Of Shipment Part Two：信函樣本 Some Specimen Letters 1. 催裝 Urging shipment 2. 用戶催促賣方盡快交貨 User urging delivery 3. 出口商聲明對方不來證將取消裝運 Exporter wants to cancel the shipment unless the L/C arrives 4. 因?qū)Ψ絹碜C不及時而要求延長交期 A request for an extension of the L/C due to a belated L/C 5. 因發(fā)生不可抗力事故而要求推遲裝運 A request for an extension of the date of shipment due to force majeur 6. 對海運貨物的運輸標(biāo)志提出修改 A request for the modification of shipping marks 7. 托運人洽租運輸工具 Shippers chartering a vessel 8. 發(fā)貨人洽訂集裝箱 Shippers booking containers 9. 托運人發(fā)出裝船通知 Shipper issues a shipping advice 10. 對貨物單據(jù)的說明 An explanation of the shipping documents 11. 探討新的交易條件 A discussion about new business terms 12. 托運人指定貨運代理 A shipper is designating his shipping agent 13. 出口商解釋遲裝原因 Exporter explains the reason of late shipment Part Three：漫話物流 A Talk About Logistics Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Ten 投保 Covering Insurance Part One：保險基本知識 Basics Of Insurance Part Two：信函樣本 Some Specimen Letters 1. 托運人向保險公司詢問有關(guān)投保事宜 The shipper is inquiring about the insurance coverage 2. 保險公司回函樂意承保 A reply from the insurance company 3. 進口商致函出口商要求投保T.P.N.D.險 The importer is proposing the coverage of T.P.N.D. 4. 托運人接受保險公司的保險條件 The shipper agrees to the terms of the insurance company 5. 客戶對雨季運輸提出特別保險要求 The client is demanding special insurance arrangements during the rainy season 6. 保險公司同意承保并要求投保人支付保費 The insurance company agrees to cover and demands payment by the shipper 7. 收貨人因貨物短量而向保險公司提出索賠 Shipper claiming against the insurer for a shortage 8. 保險公司拒絕收貨人的索賠 Claims rejected by the insurance company Part Three：詞匯 New Words Part Four：注釋與常用短語 Notes & Useful Expressions Part Five：練習(xí) Exercises Lesson Eleven 商業(yè)糾紛的解決 Settlement Of Business Dispute Part One：索賠的基本知識 Basic Ideas Of Claims Part Two：信函樣本 Some Specimen Letters 1. 到貨后出現(xiàn)短量 Shortage was found on delivery 2. 對質(zhì)量不滿意 Complaint about the quality 3. 遲裝 A delay in shipment 4. 對自行車的索賠 A claim on bicycles 5. 對交貨延遲提出異議 Complaint about delay in delivery 6. 對遲裝異議的答復(fù) A reply about late delivery 7. 對貨物質(zhì)量缺陷提出異議 Complaint about quality defect 8. 對貨損報告的答復(fù) A reply to a report of damage 9. 對短量報告的答復(fù) A reply to a report of shortage 10. 貨物運輸途中出現(xiàn)丟失 Cargo lost during the transit 11. 對托運人的投訴做出理賠答復(fù) A reply to the complaint from the shipper 12. 對包裝不妥造成內(nèi)裝物破碎提出索賠 Claims on the damage caused by inappropriate packing 13. 對企業(yè)售后服務(wù)的投訴 Complaint about after-service Part Three：對話 A Dialogue Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Twelve 進出口手續(xù) Import And Export Procedures Part One：進口手續(xù) Import Procedures Part Two：出口手續(xù) Export Procedures Part Three：營業(yè)簡介 Introduction Of Business Operation Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Thirteen 公司間一般往來信函 Ordinary Inter-Company Correspondence Part One：營業(yè)報告 Business Report Part Two：信函樣本 Some Specimen Letters 1. 介紹業(yè)務(wù)代表來華 Introduce a new representative to China 2. 寄送介紹信 Send a letter of introduction 3. 普通介紹信 An ordinary letter of introduction 4. 對介紹信的回復(fù) A reply to a letter of introduction 5. 邀請某人赴雞尾酒會 Invite somebody to a cocktails party 6. 公司地址搬遷并通知客戶 Notify the customer of a change of premises 7. 向客戶寄送小禮品 Send a small gift to your customer 8. 新年賀喜 New year congratulations 9. 訂飛機票 Booking air tickets 10. 訂旅館房間 Booking hotel 11. 申請簽證 Apply for a visa 12. 公司招聘駐外業(yè)務(wù)員 Looking for salesman working abroad 13. 婉拒應(yīng)聘者的應(yīng)聘要求 Reject an application for a job 14. 應(yīng)聘函 A letter of application 15. 宣布開辦新的業(yè)務(wù)分支機構(gòu) Announce the opening of a new branch 16. 祝賀某人職位升遷 Congratulation for sb’s promotion 17. 任命業(yè)務(wù)經(jīng)理 Appointing a business manager 18. 生老病死的慰問 Letters expressing solicitude or condolence 19. 道歉函 Making an apology 20. 個人履歷 Resumes Part Three：對話 A Dialogue Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions Part Six：練習(xí) Exercises Lesson Fourteen 商業(yè)旅行和商業(yè)會議 Business Travel And Business Meeting Part One：學(xué)會籌劃一個會議 Learn To Plan A Meeting Part Two：對話 A Dialogue Part Three：詞匯 New Words Part Four：注釋與常用短語 Notes & Useful Expressions Part Five：練習(xí) Exercises Lesson Fifteen 以各種靈活方式做生意 Do Business In Many Different Ways Part One：商業(yè)代理 Business Agent Part Two：分銷和分銷商 Distribution And Distributors Part Three：期貨交易和期貨市場 Futures Trading And Futures Market Part Four：詞匯 New Words Part Five：注釋與常用短語 Notes & Useful Expressions 主要參考書目
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