Unit One 10 Benefits of the WTO Trading System Unit Two The Man Who Saved Ferrari Unit Three Marketing across Cultures Unit Four Earning the ISO 9000 Seal of Approval Unit Five Your Claim is Denied Unit Six Free Trade versus Fair Trade Unit Seven Plugging into E-Commerce Unit Eight Buying and Selling Securities Unit Nine The New Titans Unit Ten Make Your Dealers Your Partners Unit Eleven Human Capital Unit Twelve Do You Have What It Takes Unit Thirteen Money Unit Fourteen Here Comes the Euro Unit Fifteen Electronic Purse Unit Sixteen Dirty Products and Industries Unit Seventeen Commodity Agreements Unit Eighteen The Capital Inflows Problem Unit Nineteen The Principles of Taxation Unit Twenty The Nature of the Real Estate Market Key to the Exercises
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