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新編MBA英語(yǔ)教程

新編MBA英語(yǔ)教程

定 價(jià):¥24.60

作 者: 方小燕,陳文娟 主編
出版社: 中國(guó)科學(xué)技術(shù)出版社
叢編項(xiàng): 全國(guó)高等院校21世紀(jì)新創(chuàng)規(guī)劃教材
標(biāo) 簽: 行業(yè)英語(yǔ)

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ISBN: 9787504650825 出版時(shí)間: 2008-01-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 225 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《全國(guó)高等院校21世紀(jì)新創(chuàng)規(guī)劃教材:新編MBA英語(yǔ)教程》充分考慮到MBA學(xué)生的實(shí)際需求和英語(yǔ)水平,突出對(duì)MBA學(xué)生英語(yǔ)實(shí)用技能。即口頭表達(dá)和書(shū)面寫(xiě)作能力的訓(xùn)練?!度珖?guó)高等院校21世紀(jì)新創(chuàng)規(guī)劃教材:新編MBA英語(yǔ)教程》分為12個(gè)單元,每一單元圍繞某個(gè)主題展開(kāi)英語(yǔ)綜合技能的訓(xùn)練。課文選材新穎,注重趣味性和實(shí)用性的結(jié)合,大多取自國(guó)外著名的商業(yè)讀物和網(wǎng)站。課后編寫(xiě)了大量的練習(xí),安排了形式多樣的口語(yǔ)活動(dòng)以及翻譯技巧和商務(wù)英語(yǔ)寫(xiě)作的專(zhuān)項(xiàng)內(nèi)容。《全國(guó)高等院校21世紀(jì)新創(chuàng)規(guī)劃教材:新編MBA英語(yǔ)教程》還特別安排了4個(gè)有關(guān)跨文化交際的單元,使學(xué)生建立在全球化背景下跨文化交際的意識(shí)?!度珖?guó)高等院校21世紀(jì)新創(chuàng)規(guī)劃教材:新編MBA英語(yǔ)教程》主要為MBA學(xué)生編寫(xiě),也適合管理、金融等專(zhuān)業(yè)的本科生和研究生使用。

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圖書(shū)目錄

Unit One
 In-Class Reading: To MBA or Not to MBA
 After-Class Reading: What Makes a Good Manager
 Translation Skills ( 1 )
Unit Two
 In-Class Reading: Globalization: What Is It?
 After-Class Reading: One World One Economy
 Translation Skills(2 )
Unit Three
 In-Class Reading: Managing Change Skillfully in the Sales Departments
 After-Class Reading: Adidas Expands Its Footprint
 Translation Skills (3)
Unit Four
 In-Class Reading: Does Economic Growth Improve Human Morale?
 After-Class Reading: Market Economy
 Translation Skills (4)
Unit Five
 In-Class Reading: Building A Strategy-Supportive Corporate Culture
 After-Class Reading: Business and Culture
 Translation Skills (5)
Unit Six
 In-Class Reading: Basic Differences Between Cultures
 After-Class Reading: Hofstede's Value Dimensions
 Translation Skills (6)
 In-Class Reading: Riding the Boom
 After-Class Reading: Right Time to Buy Private Property If You Dare
 Practical Writing(1): Business E-mail
Unit Eight
 In-Class Reading: Consumption in the Countryside
 After-Class Reading: Buy? Rent? A Young Saver's Dilemma
 Practical Writing(2): Memo
Unit Nine
 In-Class Reading: Communicating Within Organizations
 Mter-Class Reading: Listening as a Communication Skill
 Practical Writing(3): Business Letters
Unit Ten
 In-Class Reading: Culture and the Use of Language
 Mter-Class Reading: Nonverbal Communication
 Practical Writing(4): Business Report
Unit Eleven
 In-Class Reading: A Dutchman Could Jolt the Flat-Panel Biz
 Mter-Class Reading: IBM's New Chip: Big Blue Goes Green
 Practical Writing(5): Resume
Unit Twelve
 In-Class Reading: Intercultural Negotiation Strategies
 After-Class Reading: Investment Attitudes and the Communication of Financial Information
 Practical Writing(6): Research Paper
Keys to Exercises
References

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