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新編大學國際商務英語函電教程

新編大學國際商務英語函電教程

定 價:¥30.00

作 者: 馮祥春、隋思忠
出版社: 中國商務出版社
叢編項:
標 簽: 商務英語

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ISBN: 9787801818232 出版時間: 2008-01-01 包裝: 平裝
開本: 16開 頁數(shù): 316 字數(shù):  

內容簡介

  本書創(chuàng)新性地編制了國際商務英語函電句型體系。經過對浩如煙海、紛繁雜陳的英語函電的語言、語言要素和結構進行系統(tǒng)而徹底的研究,本書作者沙里淘金,去粗取精,由表及里,由繁到簡,最終提煉出構成國際商務英語函電語言框架體系的38個主題175個句型。綱舉、目張,掌握了這175個句型就等于掌握了撰寫國際商務英語函電的金鑰匙,即能撰寫出各門各類、洋洋灑灑的國際商務英語函電,自由馳騁于國際商業(yè)市場的交流平臺。本教材各單元所配的練習覆蓋面廣、實踐性強、操練力度深;題型靈活多樣,富于知識性、創(chuàng)新性和挑戰(zhàn)性,這在同類型教材中尚不多見。

作者簡介

暫缺《新編大學國際商務英語函電教程》作者簡介

圖書目錄

Unit 1 Layout of a Business Letter
Exercises
Unit 2 Establlshment of Business Relatlons
Sentence Patterns: 1.Self-introduction
2.Initial Intentions and Desires
Text: 1.Self-introduction
2.Asking to Establish Business Relations
3.Asking for Catalogues
4.Invitation to Guangzhou Fair
Words in Focus: inform, benefit, deal, enclose
Exercises
Unit 3 Enqulry
Sentence Patterns: 1.Interest and Desires
2.Enquiries
3.Replies
Text: 1.Showing Interests in Goods
2.Making an Enquiry
3.Reply to an Enquiry
4.Asking to Send Proforma Invoice
Words in Focus: interest, appeal, supply, confirm
Exercises
Unit 4 Quotations and Offers
Sentence Patterns: 1.Quotations
2.Offers
3.Counter-offers
Text: 1.Quotation
2.Offer
3.Request of Reduction in Price
4.Counter-offer
Words in Focus: quote,offer, price, advise
Exercises
Unit 5 Sales PrOmotion
Sentence Patterns: 1.Introduction of Goods
2.Comparison of Goods
3.Offering Favorable Terms
4.Advice and Recommendations
Text: 1.Introducing Commodity
2.Comparison of Goods
3.Promotion of a New Product
4.Recommendation of a Substitute
Words in Focus: sell, compare, compete, credit
Exercises
Unit 6 Order
Sentence Patterns: 1.Placing Orders
2.Reply to Orders
3.Execution of an Order
Text: 1.Placing an Order
2.Execution of an Order
3.Delay in Fulfilling an Order
4.Declining an Order
Words in Focus:order, accept, execute, stock
Exercises
Unit 7 Terms of Payment (Ⅰ)
Sentence Patterns: 1.Choice of Terms of Payment
2.Urging Establishment of L/C
3.Establishment of L/C
Text: 1.Introducing Terms of Payment
2.Acceptance of Payment by D/P instead of D/A
3.Urging Establishment of L/C
4.Advising Establishment of L/C
Words in Focus: pay, draw, stipulate, charge
Exercises
Unit 8 Terms of Payment (Ⅱ)
Sentence Patterns: 1.Amendment of L/C
2.Extension of L/C
3.Others
Text: 1.Asking for Amendment to L/C
2.Amending L/C as Allowing Transshipment and Partial Shipments
3.Extension of L/C
4.Banking Advice of T/T Remittance
Words in Focus: amount, account, cover, value
Exercises
Unit 9 Insurance
Sentence Patterns: 1.Arrangement of Insurance
2.Compensation
Text: 1.Introducing Insurance Terms
2.Asking for Insurance Arrangement
3.Advising Insurance Effected
4.Clarification of Insurance Terms
Words in Focus: insure, assure, effect, refer
Exercises
Unit 10 Shlpment
Sentence Patterns: 1.Shipping Instructions
2.Shipping Advice
3.Shipping Documents
Text: 1.Urging Shipment
2.Shipping Instructions
3.Shipping Advice (Ⅰ)
4.Shipping Advice (Ⅱ)
Words in Focus: forward, regard, regret, ship
Exercises
Unit 11 Packing
Sentence Patterns: 1.Packing
2.Marking
Text: 1.Buyers Requirements for Packing and Marking
2.Information of Packing
3.About Outer Packing
4.Size Tickets
Words in Focus: pack, specify, source, avail
Exercises
Unit 12 Claim
Sentence Patterns: 1.Making Complaints
2.Lodging Claims
3.Acceptance of Claims
4.Rejection of Claims
Text: 1.Complaint of Order Cancellation
2.A Claim for Short-weight and Inferior Quality
3.Proposal for Settlement of a Claim
4.Recommending a Joint Arbitrator
Words in Focus: complain, claim, compensate, settle
Exercises
Unit 13 Agency
Sentence Patterns: 1.Asking for Agency
2.Appointment of Agency
3.Refusal to Application for Agency
Text: 1.Application for Agency
2.Stating Main Points in Agency Agreement
3.Refusal to Agency Application
4.Agents Complaint of Slow Delivery
Words in Focus: act, conform, market, favour
Exercises
Unit 14 Flexible Trade
Sentence Patterns: 1.Processing Trade
2.Compensation Trade
3.Joint Venture
Text: 1.Processing after Samples with Suppliers Materials
2.Concerning Compensation Trade
3.Inquiry about Conditions for Joint Ventures
4.Confirmation of the Main Points in Joint Venture Agreement
Words in Focus: negotiate, business, limit, exchange
Exercises
Unit 15 E-mail
Exercises
Key to Exercises
Examination and Keys

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