會(huì)展實(shí)務(wù)英語(yǔ)

定　價(jià)：￥15.00

作　者：	張達(dá)球、陳宜平編
出版社：	化學(xué)工業(yè)出版社
叢編項(xiàng)：	普通高等教育“十一五”規(guī)劃教材.上海市會(huì)展策劃與設(shè)計(jì)本科教育高地會(huì)展經(jīng)濟(jì)與管理系列教材
標(biāo)　簽：	服務(wù)業(yè)英語(yǔ)

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ISBN：	9787122020932	出版時(shí)間：	2008-02-01	包裝：	平裝
開本：	16	頁(yè)數(shù)：	144 pages	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　本書為前期已經(jīng)出版的《會(huì)展英語(yǔ)》的配套教材，旨在《會(huì)展英語(yǔ)》理論知識(shí)基礎(chǔ)上，為培養(yǎng)會(huì)展經(jīng)濟(jì)專業(yè)學(xué)生及會(huì)展從業(yè)人員在實(shí)際操作過程中的英語(yǔ)應(yīng)用能力做一種探索。本書分10個(gè)單元，內(nèi)容涉及會(huì)議和展覽的各主要環(huán)節(jié)的運(yùn)作細(xì)節(jié)，包括會(huì)展接待與食宿安排、招標(biāo)與投標(biāo)勝算、參展與辦展注意事項(xiàng)、策劃預(yù)算與管理、參展手冊(cè)與文檔管理、撤展與安全保障等。為幫助學(xué)習(xí)者消化理解內(nèi)容，每個(gè)單元均附有專業(yè)術(shù)語(yǔ)詞表和行業(yè)語(yǔ)句翻譯練習(xí)；為了幫助課堂師生互動(dòng)，進(jìn)一步體驗(yàn)實(shí)踐效果，本書每個(gè)單元還設(shè)計(jì)了相關(guān)環(huán)節(jié)的模擬演練與討論。本書大多取材于西方成熟市場(chǎng)的經(jīng)驗(yàn)，語(yǔ)言地道而又明了易懂，可作為高等院校會(huì)展經(jīng)濟(jì)專業(yè)的教材，也可作為會(huì)展專業(yè)高職高專的參考教材，并可供成人教育相關(guān)專業(yè)學(xué)員以及會(huì)展經(jīng)濟(jì)從業(yè)人員學(xué)習(xí)參考。

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圖書目錄

Unit 1 How to Conduct a Productive Effective and Interesting Meeti
Part A Prepare a Meeting
Part B Dos and Don'ts for a Meeting
Part C How to Take Minutes--an Example
Part D Closing the Meeting and Following up
Part E Discussion and Practice
Unit 2 Get Ready for an Exhibition
Part A A Brief Introduction to What to Be Prepared
Part B Get the Ball Rolling on
Part C Event Planning Tips
Part D Tips for Bringing the Event to Life--Another Scenario
Part E Discussion and Practice
Unit 3 How to Organize a Convention
Part A Planning a Checklist
Part B An Exhibition at MECC--an Example
Part C Guide for Overseas Exhibitors
Part D Discussion and Practice
Unit 4 How to Win a Bidding.
Part A Preparation
Part B Feasibility Study
Part C Proposal Documents
Part D Discussion and Practice
Unit 5 How to Plan an Event
Part A Objectives for Different Types of Events
Part B Budgeting
Part C Initial Planning
Part D Budget Breakdown
Part E Discussion and Practice
Unit 6 How to Create Event Management Manual
Part A What Can a Management Manual Help?
Part B Corporate Event Operations Manual Checklist
　Part C Manual Design
　Part D Checklists
　Part E Discussion and Practice
Unit 7 The Event Management Process
Part A Event Management Life Cycle
Part B Proper Scheduling Benefits
Part C Corporate Events, Fund-Raisers, Special Events
Part D Create Critical Paths
Part E Discussion and Practice
Unit 8 Event Signage and Shutdown Procedure
Part A Event Signage
Part B Event Shutdown Procedure
Part C Discussion and Practice
Unit 9 Evaluation through Measurement and Analysis
Part A Evaluation Process
Part B Quantitative and Qualitative Evaluation Methods
Part C Cost-Benefit
Part D Discussion and Practice
Unit 10 Event Office Documentation
Part A How to File Office Documents
Part B How to Establish the Filing Systems
Part C Corporate Event Office Requirements
Part D Documentation and Risk
Part E Discussion and Practice
翻譯練習(xí)參考答案
References