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當(dāng)代商務(wù)英語(yǔ)閱讀教程2(學(xué)生用書(shū))

當(dāng)代商務(wù)英語(yǔ)閱讀教程2(學(xué)生用書(shū))

定 價(jià):¥44.80

作 者: 井升華 主編
出版社: 華東師范大學(xué)出版社
叢編項(xiàng): 高職高?!笆晃濉币?guī)劃教材
標(biāo) 簽: 行業(yè)英語(yǔ)

購(gòu)買這本書(shū)可以去


ISBN: 9787561758229 出版時(shí)間: 2008-03-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 333 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《高職高?!笆晃濉币?guī)劃教材:當(dāng)代商務(wù)英語(yǔ)閱讀教程2(學(xué)生用書(shū))》是專門為高職高專商務(wù)英語(yǔ)專業(yè)學(xué)生精心編寫(xiě)的。由著名英語(yǔ)專家主編,高職商務(wù)英語(yǔ)教學(xué)一線骨干教師、本科商務(wù)英語(yǔ)教學(xué)專家、英語(yǔ)語(yǔ)言教育專家和企業(yè)商務(wù)英語(yǔ)培訓(xùn)教師聯(lián)袂編寫(xiě),并由外籍商務(wù)英語(yǔ)專家審定把關(guān)?!陡呗毟邔!笆晃濉币?guī)劃教材:當(dāng)代商務(wù)英語(yǔ)閱讀教程2(學(xué)生用書(shū))》有以下特點(diǎn):起點(diǎn)、難度適當(dāng),符合高職學(xué)生特點(diǎn),注重語(yǔ)言基本功,強(qiáng)化聽(tīng)說(shuō)讀寫(xiě)譯技能訓(xùn)練,富有時(shí)代特色,商務(wù)與語(yǔ)言有機(jī)銜接,重在培養(yǎng)職業(yè)能力,適應(yīng)商務(wù)職場(chǎng)需要,配有光盤、多媒體課件及網(wǎng)站,方便課余鞏固。

作者簡(jiǎn)介

暫缺《當(dāng)代商務(wù)英語(yǔ)閱讀教程2(學(xué)生用書(shū))》作者簡(jiǎn)介

圖書(shū)目錄

Unit 1 汽車與交通
 Topic-based Content:Automobiles and Transportation
 Topic Readin9:Extracts of Automobiles and Transportation
 Extract 1:Automobile Industry
  [相關(guān)鏈接] Related Link:Brands of Cars
 Extract 2:Traffic Congestion and Its Solution
  [文化鏈接] Culture Link:Carpool/Vanpool
 Extract 3:China’S Drive for Local Car Brands
 Extract 4:China Starts Driving in Style
  [文化鏈接] Culture Link:Driving Through
  [實(shí)例鏈接] Link to Authentic Document:Car Exchange Agreement
Unit 2 “租”出好生意
 Topic-based Content:Leasing
 Topic Readin9:Extracts of Leasing
 Extract 1:How to Choose an Equipment Leasing Company
 Extract 2:Equipment Leasing
  [實(shí)例鏈接] Link to Authentic Document:Rental Agreement
 Extract 3:Leasing Advantages
  [相關(guān)鏈接] Related Link:租約小知識(shí)
 Extract 4:How Do I Buy My Car at the End of the Lease?
  [實(shí)例鏈接] Link to Authentic Document:LEASE
Unit 3 觀光“財(cái)?shù)馈?br /> Topic-based Content:Tourism
 Topic Readin9:Extracts of Tourism
 Extract 1:Tourist Industry
 Extract 2:Planning Your Trip
  [文化鏈接] Culture Link:To Be Time Travelers
  [相關(guān)鏈接] Related Link:China to Become the Second Largest Tourism Economy with in the Decade
 Extract 3:Safety and Security Warning
 Extract 4:Cultural Tourism
  [實(shí)例鏈接] Link to Authentic Document·A Tourist Promotional Letter
Unit 4 商貿(mào)經(jīng)典路——絲綢之路
 Topic-based Content:Silk Route
 Topic Readin9:Extracts of Silk Route
 Extract 1:The Story and Its Significance
 Extract 2:Foreign Influence
  [相關(guān)鏈接] Related Link:The Region of the Silk Route
 Extract 3:Marco Polo on the Silk Route
 Extract 4:Living In Silk:Chinese Textiles through 5,000 Years
  [文化鏈接] Culture Link:Digital Silk Road
Unit 5 創(chuàng)意掘金
 Topic-based Content:Creative Industry
 Topic Readin9:Extracts of Creative Industry
 Extract 1:Definition and Boundaries of Creative Industry
 Extract 2:Significance of Creative Industry
  [文化鏈接] Culture Link:The Best Product Design of 2006
 Extract 3:Creative Industry in the Wodd
 Extract 4:Creative Industry in UK
  [相關(guān)鏈接] Related Link:An 0仟1cla]Measure of Innovation
Unit 6 服務(wù)至上&休閑招財(cái)
 Topic-based Content:Service&Leisure Industry
 Topic Readin9:Extracts of Service&Leisure Industry
 Extract 1:Leisure Industry
 Extract 2:Services
  [文化鏈接] Culture Link:The Forgotten Pioneer of Corporate Design
 Extract 3:Service Industries
 Extract 4:Leisure Society
  [相關(guān)鏈接] Related Link:Public Utilities 
  ……
Unit 7 商界談吃
Unit 8 期中復(fù)習(xí)
Unit 9 商界英雄記
Unit 10 企業(yè)及其系統(tǒng)
Unit 11 管理科學(xué)管窺
Unit 12 聚焦企業(yè)文化
Unit 13 “交往”手段制勝
Unit 14 兼并浪潮
Unit 15 證券英語(yǔ)趣談
Unit 16 期末復(fù)習(xí)
參考文獻(xiàn)

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