Introduction: Interrogating Images of Chinese Peasantry I Chinese Peasantry Presented in Traditional Chinese Culture 1 Images of Peasantry in The Four Books 2 Images of Peasantry in Chinese Idioms/Fables 3 Images of Peasantry in Other Literary Works 4 Literature on Peasants' Insurgence 5 Images of Peasantry in Popular Culture II Power in Popular Culture and Branding Characteristics 1 Current State of Cultural Studies 2 Mechanisms of Popular Culture (1) Language (2) Contradictions and Complexity (3) Conformity versus Subversion (4) Humor, Guerrilla Strategy, and Appropriation (5) Setting, Context, Theme 3 A Brief Account of Zhao Benshan's Comic Sketches III Methodology IV Structure V Selection Chapter One: Articulating for the Chinese Peasants I Power and Representation: Images and Stereotypes II Zhao's CSs as Power Front for the Peasants III Significant Themes of Zhao' s CSs 1 Aspects of Amelioration and Brightness of Peasant Life 2 Unfavorable Images of Peasants IV General Strategies in Zhao's CSs Chapter Two: The Linguistic Complexity I Dialect and Colloquialism: Micro Narration for Macro Culture II Humor: Shortcut in Confrontations III Tones, Intonation, and Purposeful Misuse of Language IV Governing Principle: Relevance V Linguistic Power: Driving Toward the Goal Chapter Three: Cultural Ambivalence I Contexts: Ideological and Cultural Implications II Conformity: Endorsing Ontological Ideologies III Subversion: Empowering the Powerless IV Romanticizing the Margins Chapter Four: Can the Chinese Peasants Speak? I Preconditions for Effective Articulation: Language and Knowledge II Can the Chinese Peasants Speak? III Can Zhao Speak for the Chinese Peasants? laslon Bibliography References in English References in Chinese Major Films and Websites Appendix A: Three of the Quoted Fables and Idioms I The Foolish Old Man and the Wise Man II The Farmer Who Abandoned His Cattle III The Rich Man Who Wanted One More Sheep Appendix B: A Brief CV of Zhao Benshan and His Major Works Appendix C: Scripts for Four of Zhao's Comic Sketches I紅高粱模特隊 (1997) (Red Sorghum Models) II 拜年 (1998) (Spring Festival Call) III 昨天、今天、明天 (1999) (Yesterday, Today, and Tomorrow) IV 鐘點工 (2000) (Odd Job)