電子商務(wù)專業(yè)英語

定　價：￥14.00

作　者：	徐曉冬編
出版社：	化學工業(yè)出版社
叢編項：	高職高專"十一五"規(guī)劃教材
標　簽：	行業(yè)英語

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ISBN：	9787122025173	出版時間：	2008-01-01	包裝：	平裝
開本：	16	頁數(shù)：	95	字數(shù)：

內(nèi)容簡介

　　《高職高?！笆晃濉币?guī)劃教材：電子商務(wù)專業(yè)英語》的編寫始終貫穿著一切從實用出發(fā)的理念，在文章內(nèi)容、教學要求和信函的寫作技巧等方面皆有所創(chuàng)新，并列舉了大量來自實際電子商務(wù)活動中的原生態(tài)選材，包括電子商務(wù)的歷史、商業(yè)模式、成功案例故事、運營機制、發(fā)展展望以及網(wǎng)上開店與購物等多方面內(nèi)容，新穎獨特，實踐性強，簡捷易學。有助于提高學生閱讀英文網(wǎng)站的水平和理解英文網(wǎng)站的組織結(jié)構(gòu)，以及如何地道的使用英語處理電子商務(wù)活動中的Email、Complain等相關(guān)業(yè)務(wù)。主要適合于高職高專電子商務(wù)、國際貿(mào)易等專業(yè)師生使用，也可以供電子商務(wù)及相關(guān)專業(yè)從業(yè)人員的在職培訓和自修提高之用。

作者簡介

暫缺《電子商務(wù)專業(yè)英語》作者簡介

圖書目錄

Table of Contents
Unit 1Going Close to Ecommerce1
 Ecommerce—It’s More Than Buying and Selling1
 The Interdisciplinary Nature of Ecommerce2
 The Partnership Between the Internet and Business2Unit 2A Brief History of ECommerce and EDI Standard7
 Brief History of Ecommerce7
 EDI Standard8
 Problems Among the Traditional Information Interchange8
 Can EDI Solve the Problems?9
 How does EDI Work?10
 The Benefits of EDI11Unit 3Typical Business Models in Doing Ecommerce17
 Ecommerce Models17
 B2C:BusinesstoConsumer17
 B2B:BusinesstoBusiness18
 C2C:ConsumertoConsumer18
 G2C:GovernmenttoConsumer18
 Online Auctions18Unit 4Ecommerce Success Stories23
 eBayThe World’s Largest Auction Site23
 Why Can eBay Get Success?25Unit 5The Internet and the World Wide Web31
 The Internet31
 The World Wide Web32
 Differences Between the Internet and World Wide Web32
 The Web and Ecommerce33Unit 6Buying Online39
 Buying Online39
 Finding the Good Life on the Internet40
 Making the Purchase40Unit 7Doing Business on the Web47
 Presale47
 Taking the Order48
 Delivering the Products48
 Postsale49Unit 8Digital Advertising55
 Listing Your Products on Your Website55
 Banner Advertising56
 Promoting Your Site58Unit 9Email Application in Ecommerce65
 How to Writting an Email65
 Inquiry and Quotation66
 Putting a Purchase Order66
 Making Complaints66Unit 10Global Ecommerce71
 Doing Business Anywhere,Anytime71
 Lowering Geographic Barrier71
 Asynchronous Worldwide Activities72
 Online International Business Information72Unit 11Creating your Web Site79
 Your Electronic Commerce Web Site79
 Making Your Web Debut79
 Components of a Web Site80
 Website Features82Unit 12The Future of Ecommerce89
 Ecommerce—the Present89
 Ecommerce—the Future90Reference96