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實(shí)用英語(yǔ)談判口語(yǔ)

實(shí)用英語(yǔ)談判口語(yǔ)

定 價(jià):¥22.00

作 者: 田南生 主編
出版社: 電子工業(yè)出版社
叢編項(xiàng): 21世紀(jì)高等職業(yè)教育文秘類規(guī)劃教材·任務(wù)驅(qū)動(dòng)與項(xiàng)目導(dǎo)向系列
標(biāo) 簽: 語(yǔ)音

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ISBN: 9787121064760 出版時(shí)間: 2008-06-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 185 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《21世紀(jì)高等職業(yè)教育文秘類規(guī)劃教材·任務(wù)驅(qū)動(dòng)與項(xiàng)目導(dǎo)向系列:實(shí)用英語(yǔ)談判口語(yǔ)》集口語(yǔ)交際與商務(wù)談判技巧于一體,側(cè)重跨文化交際知識(shí)的培養(yǎng)。教材中生動(dòng)豐富的教學(xué)案例增加了語(yǔ)言、文化知識(shí)和商務(wù)談判技巧的信息輸入量,一方面突出了談判口語(yǔ)課程的商務(wù)談判技巧,另一方面強(qiáng)化了口語(yǔ)交際能力,讓學(xué)生在牢固掌握國(guó)際貿(mào)易理論與實(shí)務(wù)基礎(chǔ)知識(shí)的條件下,能夠流利地使用英語(yǔ)解決商務(wù)談判中的實(shí)際問(wèn)題?!?1世紀(jì)高等職業(yè)教育文秘類規(guī)劃教材·任務(wù)驅(qū)動(dòng)與項(xiàng)目導(dǎo)向系列:實(shí)用英語(yǔ)談判口語(yǔ)》主要作為文秘、市場(chǎng)營(yíng)銷(xiāo)、國(guó)際貿(mào)易等經(jīng)管貿(mào)易專業(yè)學(xué)生的專業(yè)教材,同時(shí)也能夠滿足商務(wù)英語(yǔ)專業(yè)學(xué)生的學(xué)習(xí)需求,還供從事外貿(mào)工作的專業(yè)人士參考和學(xué)習(xí)。

作者簡(jiǎn)介

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圖書(shū)目錄

Unit 1 Receiving Guests
Typi al Dialogues
Useful Expressions
A Notes tocthe Dialogues
B Related Sentences
Cross Cultural Linksc
Personal Space and Touchc
Exer ises
Further Learning
Etiquette for Greeting & Send-off
Unit 2 Inquiry and Offer
Typical Dialogues Useful Expressions
A Notes to the Dialogues
B Related Semtences
Cross Cultural Links
Negotiating Style of Foreign
Partners
Exercises
Further Learning
Guidelines for Making Inquiries
Professionally
Unit 3 Bargain on Price
Bargain on Price
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Ten Cultural Factors That
Influence the Negotiation
Process
Exercises
Further Learning
Guidelines for Making Offers & Counter-offers Professonally
Unit 4 Business Dinner
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Eating Custom and Practice
Exercises
Further Learning
Dinner Party Etiquette
Unit 5 Payment
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
American Negotiating Style
Exercises
Further Learning
How to Avoid Conflicts in Negotiation
Unit 6 Packing
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Color Preference & Difference in East and West Cultures
Exercises
Further Learning
The Basic Principles of Negotion
Unit 7 Commodity Inspection
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Competition & Cooperation
Exercises
Further Learning
Practice of Commodity Inspection
Unit 8 Jcense Systemcand Quota
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
Self-Reliance
Exercises
Further Learning
Quota System
Unit 9 Insurance
Typical Dialogues
Useful Expressions
A Nores to the Dialoguse
B Related Sentences
Cross Cultural Links
……
Unit 10 Shipment
Unit 11 Signing the Contract
Unit 12 Business Tour
Unit 13 Claims and Settlements
Unit 14 Arbitration
Unit 15 Calling forca Bid
Unit 16 Trademarks and Patents
Unit 17 Joint Venture
Unit 18 Sole Ageny Appendix
參考文獻(xiàn)

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