注冊(cè) | 登錄讀書(shū)好,好讀書(shū),讀好書(shū)!
讀書(shū)網(wǎng)-DuShu.com
當(dāng)前位置: 首頁(yè)出版圖書(shū)教育/教材/教輔外語(yǔ)大學(xué)英語(yǔ)電子商務(wù)英語(yǔ)

電子商務(wù)英語(yǔ)

電子商務(wù)英語(yǔ)

定 價(jià):¥19.00

作 者: 呂秀成
出版社: 清華大學(xué)出版社
叢編項(xiàng): 21世紀(jì)高職高專(zhuān)規(guī)劃教材·財(cái)經(jīng)管理系列
標(biāo) 簽: 高職高專(zhuān)英語(yǔ)

購(gòu)買(mǎi)這本書(shū)可以去


ISBN: 9787811233292 出版時(shí)間: 2008-08-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 161 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本書(shū)是為高職高專(zhuān)學(xué)生進(jìn)行專(zhuān)業(yè)英語(yǔ)學(xué)習(xí)而編寫(xiě)的。在內(nèi)容的編排上由淺入深,文章難度適中,既具有很強(qiáng)的專(zhuān)業(yè)性又具有很好的可讀性。本書(shū)共有15個(gè)單元,課文涉及電子商務(wù)簡(jiǎn)介、因特網(wǎng)簡(jiǎn)介、企業(yè)與電子商務(wù)、B2C、B2B、供應(yīng)鏈管理、網(wǎng)絡(luò)營(yíng)銷(xiāo)、客戶關(guān)系管理、電子商務(wù)與物流、網(wǎng)上支付、網(wǎng)絡(luò)安全、電子商務(wù)與稅收、網(wǎng)站建設(shè)、電子商務(wù)發(fā)展趨勢(shì)、電子商務(wù)案例?!”緯?shū)適合高職高專(zhuān)財(cái)經(jīng)類(lèi)學(xué)生使用,也可供相關(guān)人員學(xué)習(xí)使用。

作者簡(jiǎn)介

暫缺《電子商務(wù)英語(yǔ)》作者簡(jiǎn)介

圖書(shū)目錄

Unit One Introduction to E-commerce
 Text Introduction to Ecommerce
 Reading Materials More About E-commerce
 Knowledge Link
 Fun English ordering Fast Food
Unit Two Introduetion to Internet
 Text Introduction to Internet
 Reading Materials Electronic Mail on the Internet
 Knowledge Link Introduction to the WOrld Wide Web
 Fun English Bosses Versus Workers
Unit Three Enterprise and E-commerce
 Text An Introduction to ERP---
 Reading Materials How Can ERP Improve Companies’Business Performance
 Knowledge Link Benefits ERP Can Bring to Companies
 Fun English The Calm CEO
Unit Four B2C
 Text The ABCs of B2C
 Reading Materials Harley-Davidson
 Knowledge Link
 Fun English The Busy Young Businessman
Unit Five B2B
 Text How B2B Works
 Reading Materials Understanding the Supply Chain and EDI
 Knowledge Link Benefits of EDI
 Fun English Men Are Better Friends
Unit Six Supply Chain Management
 Text On Supply Chain Management
 Reading Materials More About Supply Chain Management
 Knowledge Link Why Is Supply Chain Management So Important
 Fun English A Good Response。
Unit Seven Internet Marketing
 Text E-marketing Strategies
 Reading Materials Advertising
 Knowledge Link
 Fun English The Banker’S Tailor-made Suit
Unit Eight Customer Relationship Management
 Text Customer Relationship Management
 Reading Materials How to Implement CRM
 Knowledge Link CRM Channels and Customer Contact Center
 Fun English The Drunk Driver
Unit Nine Ecommerce and Logisties
 Text Understanding Logistics in E-commerce Age
 Reading Materials Measures That Logistics Takes in E-commerce Age
 Knowledge Link The Logistics Requirements
 Fun English A Cheap Mercedes
Unit Ten Online Payments
 Text Online Payments
 Reading Materials DigiCash
 Knowledge Link
 Fun English Their Last Requests
Unit Eleven Internet Security
 Text Firewall
 Reading Materials Public Key Encryption and Digital Signature。
 Knowledge Link
 Fun English What Does Two Hus Two Equal
Unit Twelve Ecommerce and Taxation
 Text Tax Issues-in E-commerce(I)
 Reading Materials Tax Issues in E-commerce(II)
 Knowledge Link Electronic Signatures in Global and National Commerce Act
 Fun English Neither Do I
Unit Thirteen Website Building
 Text Website Building
 Reading Materials How to Promote and Maintain a Website
 Knowledge Link
 Fun English The Bill for$1000
Unit Fourteen The Prospect for E-commerce
 Text The Development and Future of E-commerce
 Reading Materials Is There a Future for E-commerce
 Knowledge Link New Paradigm and New Models of E-commerce
 Fun English The Great Introduction
Unit Fifteen E-commerce Case study
 Text A Case of B2B E-commerce
 Reading Materials Case of Alibaba
 Knowledge Link Introduction to Yahoo
 Fun English Everything Should Be in Balance
References

本目錄推薦

掃描二維碼
Copyright ? 讀書(shū)網(wǎng) ranfinancial.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號(hào) 鄂公網(wǎng)安備 42010302001612號(hào)