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會展禮儀與文化

會展禮儀與文化

定 價:¥19.00

作 者: 周巖、張達球、陳宜平
出版社: 化學(xué)工業(yè)出版社
叢編項: 上海市會展策劃與設(shè)計本科教育高地會展經(jīng)濟與管理系列教材/普通高等教育“十一五”規(guī)劃教材
標(biāo) 簽: 會展

ISBN: 9787122034342 出版時間: 2008-01-01 包裝: 平裝
開本: 16 頁數(shù): 155 字?jǐn)?shù):  

內(nèi)容簡介

  《上海市會展策劃與設(shè)計本科教育高地會展經(jīng)濟與管理系列教材:會展禮儀與文化》為期出版的《會展英語》、《會展實務(wù)英語》的配套教材,專門針對英語文化和禮儀編寫而成。《上海市會展策劃與設(shè)計本科教育高地會展經(jīng)濟與管理系列教材·會展禮儀與文化》由8個單元構(gòu)成,采用案例導(dǎo)入法編寫,既闡述了全展來的禮儀概念和文化理論,也注重了中西方禮儀文化的介紹與對比,同進結(jié)合會展案例,系統(tǒng)地介紹了會展禮儀相磁規(guī)范和具體技巧。

作者簡介

暫缺《會展禮儀與文化》作者簡介

圖書目錄

Unit 1 General Introduction
 Part A What is Etiquette and Protocol?
 Part B Etiquette and Protocol in Events and Exhibitions
 Part C Think Rightly:Ethics and Etiquette
 Target Practice

Unit 2 Professional Image for Event Staff
 Part A The Basics of Professional Images
 Part B The Images in Business
 Part C Body Language
 Part D Top Ten Body Language Tips
 Target Practice

Unit 3 Daily Etiquette for Event Staff
 Part A How to Introduce and Be Introduced
 Part B Handshakes
 Part C Business Cards
 Part D Telephone Courtesy
 Part E Appointment and Visiting
 Target Practice

Unit 4 Pre-con Meeting Etiquette
 Part A Invitation Etiquette
 Part B Conference Room Layout and Seating Arrangement
 Part C Formal Event Etiquette--Arrival and Seating
 Target Practice

Unit 5 On-Site Etiquette
 Part A Greeting Etiquette
 Part B Trade Show Booth Etiquette Can Attract Attendees
 Part C Speech Etiquette
 Part D Etiquette of Audience and Listeners
 Part E Negotiation Etiquette
 Part F On-Site Event Orchestration
 Target Practice

Unit 6 Post-Event Etiquette
 Part A Gift-Giving Etiquette
 Part B Business Entertainment
 Part C Table Manners
 Part D Tips for Gift-Giving
 Target Practice

Unit 7 Etiquette in Event Countries
 Part A Europe
 Part B Africa
 Part C The Middle East
 Part D Asia and the Pacific
 Part E America
 Target Practice

Unit 8 Event Ethics, Etiquette and Essentials A~Z
 Target Practice
References

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