Unit 1 Business English Communication Section 1 Business English Speaking 1.Brief Introduction to Business English Speaking 2.How to Practice Spoken English? Section 2 Business English Letter Writing 1.The Structure and Layout of Business English Letters 2.The Principles of Business English Letter Writing Section 3 Modem Communication Tools 1.E-mail 2.Online Chatting Tool: TradeManager Translation of Sections Real Practice Exercises Unit 2 Establishing Business Relationships Background Section I Speaking: Invitation to Canton Fair Section 2 Writing 1.Establishing Business Relationships 2.Sales Promotion Translation of Sections Reading: Establish Relations through Alibaba.corn Real Practice Exercises Unit 3 Inquiries and Replies Background Section 1 Speaking: Inquiry for QQ Kite Section 2 Writing 1.General Inquiry 2.Specific Inquiry Translation of Sections Reading: Inquiry and Response Letters of Garlic Real Practice Exercises Unit 4 Offers, Counter-offers and Acceptance Background Section 1 Speaking: Bargaining Section 2 Writing 1.Offer 2.Counter Offer 3.Counter-counter Offer 4.Acceptance and Order Translation of Sections Reading: Firm Offer and Counter Offer for Ladies' Pajamas Real Practice Exercises Unit 5 Contracts Background Section 1 Speaking: Signing the Contract Section 2 Writing 1.Drafting the Contract 2.Response to Drafting the Contract Section 3 Specimen Contract Translation of Sections Reading: Performance of Contract--Shipment Real Practice Exercises Unit 6 Price and Commission Background Section 1 Speaking: Price Negotiation Section 2 Writing 1.Price Inquiry 2.Asking for Commission Translation of Sections Reading: Asking for a Discount Real Practice Exercises Unit 7 Payment Background Section 1 Speaking: Payment Negotiation Section 2 Writing 1.Urging Establishment of L/C 2.Amendments of L/C Translation of Sections Reading: Asking for Extension of L/C Real Practice Exercises Unit 8 Shipment Background Section 1 Speaking: Talking about Shipment Section 2 Writing 1.Mode of Transportation 2.Date of Delivery Translation of Sections Reading: Asking to Allow Partial Shipment Real Practice Exercises Unit 9 Packing Background Section 1 Speaking: Packing of Silk Garment Section 2 Writing 1.Ways of Packing 2.Packing of Garlic Powder Translation of Sections Reading: Packing Fragile Goods Real Practice Exercises Unit 10 Insurance Background Section 1 Speaking: Talking about Insurance Section 2 Writing 1.Asking to Cover FPA 2.Cover All Risks and War Risks Translation of Sections Reading: Amendment of Insurance Term in the L/C Real Practice Exercises Unit 11 Complaints and Claims Background Section 1 Speaking: Claim for Short Weight Section 2 Writing 1.Claims for Inferior Quality 2.Claims for Short Delivery Translation of Sections Reading: Claims for Improper Packing Real Practice Exercises Appendixes Appendix Ⅰ Key to Exercises Appendix Ⅱ Classified Expressions of Business English References
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