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商務(wù)英語綜合教程

商務(wù)英語綜合教程

定 價(jià):¥36.00

作 者: 蔡蕓 主編,徐章宏 分冊(cè)主編
出版社: 高等教育出版社
叢編項(xiàng):
標(biāo) 簽: 大學(xué)專業(yè)英語教材

ISBN: 9787040257687 出版時(shí)間: 2009-02-01 包裝: 平裝
開本: 16開 頁數(shù): 356 字?jǐn)?shù):  

內(nèi)容簡介

  《商務(wù)英語綜合教程》(1~4)為商務(wù)英語專業(yè)或英語專業(yè)商務(wù)方向基礎(chǔ)課程編寫,旨在提高學(xué)生的語言知識(shí)和應(yīng)用能力、社會(huì)文化知識(shí)、商務(wù)知識(shí)以及學(xué)習(xí)能力。本書為《商務(wù)英語綜合教程》的第三冊(cè)?!”緯鵀椤渡虅?wù)英語綜合教程》的第三冊(cè)。本書共分十二個(gè)單元。每個(gè)單元都以熱身練習(xí)(Warm-up Activities)開始,目的是激活學(xué)生已有的與單元內(nèi)容相關(guān)的知識(shí),同時(shí)也是一個(gè)語言技能發(fā)展的活動(dòng)。閱讀輸入共有三篇課文。第一篇是學(xué)術(shù)性文體,對(duì)單元話題做綜述性介紹,適合作為精讀課文(Intensive Reading);第二篇是對(duì)單元話題某個(gè)方面的討論,難度相對(duì)小些,適合作為快速閱讀(Extensive Reading);第三篇也是對(duì)單元話題某個(gè)方面的討論,目的之一是為寫作作業(yè)提供一個(gè)模版(Reading & Writing)。三篇課文后面都有相應(yīng)的閱讀理解、討論以及詞匯和句法方面的作業(yè);其中第三篇課文后面設(shè)有對(duì)文章結(jié)構(gòu)的分析、內(nèi)容摘要等作業(yè),為寫作做準(zhǔn)備;在商科單元里,第三篇課文主要是商務(wù)應(yīng)用文體或案例分析,幫助學(xué)生了解這些文體和案例分析的規(guī)范,為商科課程做些準(zhǔn)備。

作者簡介

暫缺《商務(wù)英語綜合教程》作者簡介

圖書目錄

Unit 1 Civilizations
 Warm-up Activities
  Listening & Speaking  
 Intensive Reading
  What Characterizes Civilizations?
 Extensive Reading
  The Rise of Civilizations  
 Reading & Writing
  Civilizations in Mesopotamia and Egypt
Unit 2 Myths and Legends
 Warm-up Activities
  Listening & Speaking  
 Intensive Reading
  What Is Mythology?  
 Extensive Reading
  Chinese Creation Mythology
 Reading & Writing
  Jupiter's Love Towards Europa
Unit 3 Intercultural Communication
 Warm-up Activities
  Listening & Speaking
 Intensive Reading
  Managerial Caricatures
 Extensive Reading
  Cultural Clash at Pharmacia and Upjohn
 Reading & Writing
  Intercultural Understanding  
Unit 4 Sex Education
 Warm-up Activities
  Listening & Speaking  
 Intensive Reading
  What to Tell the Kids About Sex
 Extensive Reading
   Survivor's Story  
 Reading & Writing
   No Sex or Safe Sex
Unit 5 Gender Differences
 Warm-up Activities
     Listening & Speaking  
 Intensive Reading
     Gender Role Behaviors and Attitudes
 Extensive Reading
     Women Are Just Better  
 Reading & Writing
     Wal-Mart's Gender Gap
Unit 6 Pooulation and Resources
 Warm-up Activities
  Listening & Speaking
 Intensive Reading
  Population, Environment, and Resources
 Extensive Reading
  The Population Dilemma  
 Reading & Writing
  Population, Consumption, and Resources
Unit 7 Social Security
 Warm-up Activities
  Listening & Speaking
 Intensive Reading
  Has Social Security Become Irrelevant?
 Extensive Reading
  Welfare  
 Reading & Writing
  Underlying Problems with Social Security
Unit 8 International Trade
 Warm-up Activities
  Listening & Speaking
 Intensive Reading
  Free Trade and Protectionism
 Extensive Reading
  A Year Without "Made in China"
 Reading & Writing
  China, U.S. Complement Each Other in Trade
Unit 9 Business Communication
 Warm-up Activities
  Listening & Speaking
 Intensive Reading
  Only Communicate: Thoroughly Modern Corporations Know No Borders
 Extensive Reading
  Nonverbal Communication in International Business
 Reading & Writing
  Persuasive Communication in Business  
Unit 10 Marketing
 Warm-up Activities
  Listening & Speaking  
 Intensive Reading
  China's Supermarkets Present Export Opportunity
 Extensive Reading
  The Real Story of New Coke  
 Reading & Writing
  DHL Worldwide Express  
Unit 11 Human Resource Management
 Warm-up Activities
  Listening & Speaking  
 Intensive Reading
  HR and the Economics Challenge
 Extensive Reading
  Motivate or Alienate? Firms Hire Gurus to Change Their "Cultures"
 Reading & Writing
  Job Application Cover Letters and Resume
Unit 12 E-commerce
 Warm-up Activities
  Listening & Speaking  
 Intensive Reading
  Understanding E-commerce: Its Definition and Impact
 Extensive Reading
  E-commerce in China: A Personal Perspective
 Reading & Writing
  Time to Deploy E-business
 Words & Expressions

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