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商務(wù)英語(yǔ)口譯教程

商務(wù)英語(yǔ)口譯教程

定 價(jià):¥32.00

作 者: 閆怡恂 主編
出版社: 機(jī)械工業(yè)出版社
叢編項(xiàng): 新時(shí)代大學(xué)商務(wù)英語(yǔ)系列教材
標(biāo) 簽: 商務(wù)英語(yǔ)

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ISBN: 9787111255963 出版時(shí)間: 2009-06-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 226 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《商務(wù)英語(yǔ)口譯教程》充分考慮口譯過(guò)程本身的特點(diǎn)以及口譯教學(xué)的指導(dǎo)原則,以技巧學(xué)習(xí)為中心,做到每個(gè)單元都圍繞一個(gè)技巧或某一技巧的其中一個(gè)方面來(lái)展開(kāi)學(xué)習(xí);同時(shí)兼顧文章背景內(nèi)容,啟發(fā)學(xué)生在一定的語(yǔ)言背景下學(xué)會(huì)口譯技巧,并熟練運(yùn)用?!渡虅?wù)英語(yǔ)口譯教程》的編寫(xiě)按照口譯技巧學(xué)習(xí)的順序,循序漸進(jìn)地展開(kāi),旨在幫助學(xué)生順利地進(jìn)入到口譯學(xué)習(xí)的過(guò)程中?!渡虅?wù)英語(yǔ)口譯教程》共分16個(gè)單元,話題涉及“歡迎客戶”、“鴆尾酒會(huì)”、“全球論壇”、“公司簡(jiǎn)介”、“參觀訪問(wèn)”、“產(chǎn)品展示”、“商務(wù)談判”、“國(guó)際合作”、“合作項(xiàng)目”、“產(chǎn)品交易會(huì)”、“環(huán)境保護(hù)”、“中國(guó)與wT0”、“經(jīng)濟(jì)組織”、“改革與發(fā)展”、“獨(dú)家專訪”及“中國(guó)經(jīng)濟(jì)”。每個(gè)單元都以一個(gè)主題為背景,以一個(gè)技巧學(xué)習(xí)為中心。每個(gè)單元包括9個(gè)環(huán)節(jié),分別為:Task Focus,A.Theory&Skills,B.Vocabulary Warm Ulp,C.’Fext forInterpretation,D.Focuson Interpretation,E.Focus On Exercises,F(xiàn)Development.Of Your Abilities of Interpretation,G.Reference Version,H.Keys to Exercises o’]?ask Focus環(huán)節(jié)的設(shè)計(jì)主要針對(duì)本單元重點(diǎn)給予點(diǎn)撥,讓教師、學(xué)生能掌握本單元的主要內(nèi)容;B、c、D三個(gè)部分是本單元課堂教學(xué)的重點(diǎn)內(nèi)容,包括詞語(yǔ)預(yù)習(xí)、技巧學(xué)習(xí)及課文口譯講解。E部分設(shè)計(jì)了本單元的相關(guān)練習(xí);F部分為兩個(gè)段落的口譯擴(kuò)展練習(xí),供教師上課選用或?qū)W生課下練習(xí)使用;G部分附有各部分相關(guān)答案?!渡虅?wù)英語(yǔ)口譯教程》配有錄音,適合商務(wù)英語(yǔ)口譯教學(xué)使用及口譯學(xué)習(xí)者自學(xué)使用。

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圖書(shū)目錄

前言
Unit 1 Introduction to Marketing
0bjectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Dfills
Writing Drills
Unit 2 Customer Behavior
Objectives
Listening
Readingt
Vocabulary Drills
GranllTlar FOCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 3 Target Marketing
Objectives
Listening
Reading
Vocabulary Drills
GramlTlar Foells
Speaking Skills
Ttanslation Drills
WritingDrills
Unit 4 Branding
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 5 Pricing
0biectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
unit 6 Advertising
Objectives
Listening
Reading__
VOCabulary DriUs
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 7 Marketing Environment
Obectives
Listening
Reading
Vocabulary Drills
Glammar Focus
Speaking Skills
Translation Dnrls
Writing Drills
Unit 8 Business Strategies
Objectives
Listening一
Reading
VOCabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 9 Competitive Advantage
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drils
Writing Drills
Unit 10 Strategic Alliance
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wriring Drills
Unit 11 Merger and Acquisition
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills
Translation Drills
Wring Drills
Unit 12 LOcalization
0bjectives
Listening
Reading
Vocabulary DriUs
Grammar Focus
Speaking Skills
Translation Drills
Writing Drills
Unit 13 GlobaIization
Obiectives
Listening
Reading
Vocabulary Drills
Grarlllnar FoCUS
Speaking Skills
Translation Drills
Writing Drills
Unit 14 Technology and Digital Revolution
Objectives
Listening
Reading
Vocabulary Drills
Grammar FoCUS
Speaking Skills
Translation Drills
Wring Drills
Unit 15 Management Gurus
Objectives
Listening
Reading
Vocabulary Drills
Grammar Focus
Speaking Skills_
Translation Drills
Writing Drills
Unit 16 Legendary CEOs
0bjectives
Listening
Reading
Vocabulary Drills
Grammar Focas
Speaking Skills
Translation Dmls
Writing Drills
Appendix 1 Transcripts for Listening
Appendix 2 Answer Keys to Text B
Appendix 3 Granllnar Focns
Appendix 4 Reference Version for Translation Drills
Appendix 5 Reference Version for Writing Assignments
Appendix 6 Notes

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