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外貿(mào)英語(yǔ)函電

外貿(mào)英語(yǔ)函電

定 價(jià):¥22.00

作 者: 蔡文芳 主編
出版社: 上海交通大學(xué)出版社
叢編項(xiàng): 21世紀(jì)高等職業(yè)教育規(guī)劃教材雙證系列·國(guó)際商務(wù)類
標(biāo) 簽: 高職高專

ISBN: 9787313058041 出版時(shí)間: 2009-06-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 172 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《外貿(mào)英語(yǔ)函電》為“21世紀(jì)高等職業(yè)教育規(guī)劃教材雙證系列(國(guó)際商務(wù)類)”之一。《外貿(mào)英語(yǔ)函電》系統(tǒng)地介紹了當(dāng)前外貿(mào)業(yè)務(wù)中常用信函尤其是電子郵件的基本格式、擬寫方法與技巧。按照外貿(mào)業(yè)務(wù)磋商過(guò)程中各個(gè)環(huán)節(jié)的順序,設(shè)置不同的業(yè)務(wù)情境,附有各情境下的例信,并提供了大量的常用語(yǔ)句?!锻赓Q(mào)英語(yǔ)函電》以外貿(mào)業(yè)務(wù)流程中不同環(huán)節(jié)為項(xiàng)目,項(xiàng)目下設(shè)置不同的任務(wù),較完整地體現(xiàn)了外貿(mào)業(yè)務(wù)各環(huán)節(jié)中可能遇到的寫作情境。同時(shí),通過(guò)“知識(shí)鏈接”補(bǔ)充每個(gè)項(xiàng)目信函的寫作技巧、文本特點(diǎn)、翻譯難點(diǎn)、關(guān)鍵詞匯等內(nèi)容,幫助讀者更好地掌握該項(xiàng)目信函的寫作要求和技巧。每個(gè)項(xiàng)目還設(shè)有“操練”環(huán)節(jié),從微觀和宏觀兩個(gè)角度把握外貿(mào)英語(yǔ)信函寫作的語(yǔ)言點(diǎn)和篇章結(jié)構(gòu),起到檢驗(yàn)和鞏固的作用?!锻赓Q(mào)英語(yǔ)函電》不僅可以作為涉外方面專業(yè)學(xué)生的教材,也可作為外貿(mào)從業(yè)人員及業(yè)余自學(xué)者學(xué)習(xí)用書和工具書。

作者簡(jiǎn)介

暫缺《外貿(mào)英語(yǔ)函電》作者簡(jiǎn)介

圖書目錄

The Layout of a Business Letter
Structures of a Business Letter
Example
Styles of a Business Letter
Principles of Writing a Business Letter
Knowledge Interlinkage
Project One Establishing Business Relations
Task I Self-introduction by the Buyer
Task 2 Self-introduction by the Seller
Task 3 Re-establish Business Relations with a Former Customer
Task 4 Self-introduction by Manufacturer
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do=it-yourself
ProJect Two Enquiries, Offers and Counter=offers
Task I A General Enquiry
Task 2 A Specific Enquiry
Task 3 A Non=firm Offer
Task 4 A Firm Offer
Task 5 A Counter Offer on Prices
Task 6 A Counter Offer on Other Terms
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Three Order and Contract
Task 1 Placing an Order
Task 2 Covering Letter With Purchase Order
Task 3 Acceptance of an Order
Task 4 Declining an Order
Task 5 A Repeat Order
Task 6 Sending Sales Confirmation
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Four Payment
Task 1 Urging Establishment of L/C
Task 2 Advising Establishment of L/C
Task 3 Asking for Amendment to L/C
Task 4 Asking for the Extension of L/C
Task 5 Asking for Easier Payment
Task 6 Asking for Payment by T/T
Task 7 Accepting D/P Payment
Notes
Useful Sentences
Knowledge Interlinkage .
Practice
Do-it-yourself
Project Five Packing
Task 1 Proposing Packing Requirements
Task 2 Reminding of the Packing Requirements
Task 3 Instruction for Shipping Marks
Task 4 Complaining about the Packing Conditions
Task 5 Inability to Meet the Packing Requirements
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Six Shipment
Task 1 Negotiating the Shipment Clause
Task 2 Urging for Prompt Delivery
Task 3 Shipping Advice
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Seven Insurance
Task 1 Concerning Insurance
Task 2 Importer Requests Insurance
Task 3 Rejecting Claim
Task 4 Insurance Clause
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Project Eight Complaints, Claims and Settlements
Task 1 Complain the Delivery of Wrong Goods
Task 2 Claim for Short-weight and Settlement
Task 3 Claim for Inferior Quality and Settlement
Task 4 Claim for the Goods Not to Standard
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Project Nine Agent
Task 1 Asking for Sole Agency
Task 2 Declining a Request for Sole Agency
Task 3 Accepting the Request for General Agency
Task 4 Confirming Terms for Exclusive Agency
Task 5 Applying for Del Credere Agent
Task 6 Applying for Consignment
Task 7 Becoming a Sole Distributor
Notes
Useful Sentences
Knowledge Interlinkage
Practice
Do-it-yourself
Appendix
外銷員模擬考試外貿(mào)英語(yǔ)試題一
外銷員模擬考試外貿(mào)英語(yǔ)試題二

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