前言 內(nèi)容說明 Situation 1 Introductory Remarks Task 1 The Definition of Business and Its Nature Task 2 Business Ethics Task 3 Business Strategies Task 4 Business Environment Situation 2 Intercultural Communication Task 1 Business Introductions Task 2 Business Etiquette Task 3 Crosscultural Communication Strategies Task 4 Business Negotiation Strategies Situation 3 Human Resource Task 1 Introduction of Human Resource Task 2 Recruitment Task 3 Corporate Culture Task 4 Training and Developing Employees Situation 4 Marketing Task 1 Marketing Concept Task 2 Advertising Task 3 Products Task 4 Exhibition Situation 5 Management Task 1 The Development of Management Thought Task 2 The Four Management Functions Task 3 Areas of Management Task 4 Managerial Skills Task 5 Management System Situation 6 International Trade Task 1 Introduetion of International Trade Task 2 Import and Export Transactions Task 3 EnquiryOffer and Quotation Task 4 Contract Task 5 International Payment Task 6 Trade Barriers Task 7 Customs Task 8 Inspection，Claim，F(xiàn)orce Majeure and Arbitration Task 9 International Cargo Transport Task 10 International Cargo Transportation Insurance Situation 7 Financing Task 1 Currency Task 2 Investment Task 3 The International Monetary Fund(IMF) 參考文獻
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