Unit 1 Business Etiquette Text A Handshakes Text B Table Manners in Anglo-America Unit 2 Business and Ethics Text A Business and Your Life Text B Businesses Must Become Ethical Entities Unit 3 Public Relations Text A Public Relations Text B Publicity Unit 4 Net Economy Text A From 911 to the Red-Envelope Text B Web Forums:Making or Breaking Company Reputations Unit 5 Cooperation and Globalization Text A Regional Cooperation Helps to Fortify Asia's Economic Foundations Text B Globalization Was Good Then, Not Now Unit 6 Logistics Text A Components of a Logistics System Text B Can We Be Self-sufficient7 Unit 7 Market Research Text A International Market Research and Selection Text B Entering Foreign Markets Unit 8 Marketing Text A Marketing Mix Text B Export Pricing Unit 9 Business Law and Promotion Text A Consumer Law Text B Advertising on the Web Unit 10 Management Text A Culture and International Business Management Text B The Art of Management--The Eight Rules of Management Unit 11 Entrepreneur Text A The Job of a Manager Text B Inspiration and Hard Work Made Me an Entrepreneur Unit 12 Industrial Property Text A Patent and Trademark Text B Known Brands Acquiring Name Recognition Unit 13 Finance Text A The Credit Card Economy Text B Why the Credit Squeeze Is a Turning Point for the World Unit 14 Stock Market Text A How to Pick a Stock? Text B Why Some Chinese Invest in the Stock Market and Others Don't Unit 15 Investment Text A Amazon Hopes to Birth Bundle of Joyo Text B Quiznos Serves Up a Turnaround Sandwich Keys to Exercises
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