《普通高等教育“十一五”國家級規(guī)劃教材:大學商務英語綜合教程2(學生用書)》為普通高等教育“十一五”國家級規(guī)劃教材,選材涵蓋當今國際經(jīng)濟貿易和商務的重要領域,時效性強、典型性高,語言地道。教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合,注重培養(yǎng)學生的實際應用能力。每個單元重點討論、分析一個商務專題,由“導入活動”、“閱讀活動”、“商務交流”和“專業(yè)擴展”四部分組成。各部分內容的設計和編寫堅持了操作性與挑戰(zhàn)性并重的原則,以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題,參照各種真實的商務交際情景,為學生設計了靈活多樣的商務英語口頭與書面交際的任務,是《普通高等教育“十一五”國家級規(guī)劃教材:大學商務英語綜合教程2(學生用書)》的一大特色?!镀胀ǜ叩冉逃笆晃濉眹壹壱?guī)劃教材:大學商務英語綜合教程2(學生用書)》適合大學商務英語專業(yè)的學生及BEC(Business English Certificates)等商務英語考試的備考人員使用。
作者簡介
暫缺《大學商務英語綜合教程2(學生用書)》作者簡介
圖書目錄
Unit One Business Leadership 1 Lead in Reading: When Its Time to Think Again Business Communication Relevant Extension Unit Two Communication23 Lead in Reading: Employees Want to Hear It “Straight” from the Bosss Mouth Business Communication Relevant Extension Unit Three Teamwork47 Lead in Reading: Executives Must Pull Together like Rowers in the Boat Race Business Communication Relevant Extension Unit Four Customer Service71 Lead in Reading: Customer Service Champs Business Communication Relevant Extension Unit Five Innovations97 Lead in Reading: Businesses Must Learn to Let Go Business Communication Relevant Extension Unit Six Human Resources123 Lead in Reading: The Search for Talent Business Communication Relevant Extension Unit Seven Business Crisis151 Lead in Reading: Why Good Times Are the Most Dangerous Business Communication Relevant Extension Unit Eight Business Ethics175 Lead in Reading: Integrating Ethics at the Core Business Communication Relevant Extension Unit Nine International Trade199 Lead in Reading: Exports Are Giving the Economy a Surprise Lift Business Communication Relevant Extension Unit Ten Globalization221 Lead in Reading: Emerging Giants Business Communication Relevant Extension 附錄1 Glossary247 附錄1 Phrases & Expressions257