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商務英語聽說教程(學生用書)

商務英語聽說教程(學生用書)

定 價:¥14.00

作 者: 伍巧芳 主編
出版社: 北京大學出版社
叢編項:
標 簽: 大學專業(yè)英語教材

ISBN: 9787301168219 出版時間: 2010-04-01 包裝: 平裝
開本: 16開 頁數(shù): 115 字數(shù):  

內(nèi)容簡介

  《商務英語聽說教程》是一本為高等學校全日制本??粕帉懙纳虅沼⒄Z教材,也可以作為高等學校夜大、函大的聽說教材?!渡虅沼⒄Z聽說教程(學生用書)》為上海市教委專項學科建設(shè)項目之一“法商外語教學論”中的一個子項目?!渡虅沼⒄Z聽說教程(學生用書)》共12單元,每單元都涉及一個商務活動主題,其中的聽力練習和口語活動均圍繞該主題進行。本教材的特色主要表現(xiàn)在以下幾個方面:本教材將真實的商務活動與英語教學充分融為一體。將角色扮演和案例學習等體驗式學習引入課堂。教學設(shè)計嚴謹,為體驗式學習打好基礎(chǔ)。

作者簡介

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圖書目錄

Unit 1 Corporate Culture
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: About Management Worldwide Ltd.
  Listening 2: About IKEA
  Listening 3: About IKEA (continued)
  Listening 4: Briefing on Some Companies' Corporate Culture
 Part C Video Clip
 Part D Home Listening: The NEW GE Corporate Culture
Unit 2 Interview
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Dialogue 1
  Listening 2: Dialogue 2
  Listening 3: Passage-Making a Good Impression
 Part C Video Clip
 Part D Home Listening: Getting an Interview
Unit 3 Job and Career
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Why They Like Their Jobs
  Listening 2: How They View Their Jobs
 Part C Video Clip
 Part D Home Listening: What I Like About My Job
Unit 4 Entrepreneurs
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: What Do You Need to Be an Entrepreneur?
  Listening 2: Emerging Market Pioneer--Jack Ma
 Part C Video Clip
 Part D Home Listening: A Radio Interview
Unit 5 Making Arrangements
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Arranging a Conference
  Listening 2: Confirming Conference Arrangements
  Listening 3: Arranging for a Business Trip
 Part C Video Clip
 Part D Home Listening: Asad's Schedule
Unit 6 Business Traveling
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Security Check; Major Responsibility of a Secretary
  Listening 2: Checking in to a Hotel
  Listening 3: Attending a Trade Show
 Part C Video Clip
 Part D Home Listening: Welcoming Visitors
Unit 7 Business Visit and Entertainment
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Booking Tickets
  Listening 2: Arranging a Visit
  Listening 3: First Visit
 Part C Video Clip
 Part D Home Listening: Business Meals and Dining Out
Unit 8 Business Meetings
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: A Meeting on Cutting the Budget
  Listening 2: Arrangement of a Sales Conference
  Listening 3: A Conference on Carrying out a New Plan
 Part C Video Clip
 Part D Home Listening: A Meeting on Solving Problems
Unit 9 Presentation
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Product Presentation
  Listening 2: First Day at JPC
 Part C Video Clip
 Part D Home Listening: Business Knowledge
Unit 10 Business Negotiations
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Negotiation: Getting Started
  Listening 2: Negotiation: Bargaining
  Listening 3: Negotiation: Closing the Deal
 Part C Video Clip: "I Quit" Position in Negotiations
 Part D Home Listening: An Interview: Negotiation Strategy
Unit 11 Advertising and Marketing
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Analyzing Techniques of Advertising
  Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago
 Part C Video Clip
 Part D Home Listening: Reebok Launches Ad Campaign
Unit 12 Solving Problems
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Delivery Problem
  Listening 2: Settling Claims
  Listening 3: Negotiation Tips
 Part C Video Clip
 Part D Home Listening: Interview with an Negotiation Expert
References

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