贏在美國：賽諾沃商務(wù)英語

定　價(jià)：￥168.00

作　者：	（美）海根著
出版社：	外文出版社
叢編項(xiàng)：
標(biāo)　簽：	商務(wù)英語

購買這本書可以去

ISBN：	9787119062365	出版時(shí)間：	2010-03-01	包裝：	盒裝
開本：	16開	頁數(shù)：	195	字?jǐn)?shù)：

內(nèi)容簡介

　　本書從公司注冊開始講述一個(gè)完整的案例，涉及到注冊、開立賬戶、銀行貸款、租用辦公室、申請進(jìn)出口許可、建立網(wǎng)站等諸多環(huán)節(jié)。內(nèi)容既生動(dòng)形象，又面面俱到。不僅如此，本書還將主人公定位為中國的服裝生產(chǎn)商，代表了中國出口最多的行業(yè)之一。中國的企業(yè)家或商人在海外市場謀求發(fā)展，語言和商經(jīng)缺一不可。本書一切以讀者的需求出發(fā)，把語言和經(jīng)商兩者有效地結(jié)合起來，實(shí)用而又全面，全書共25章，每一章均包括7個(gè)板塊：◆預(yù)熱Pre—learning@61J情Episode◆萬變句型Universal Sentence Pattern◆實(shí)用表達(dá)UsefuI Words and Phrases◆練習(xí)Exercises◆答案Answers◆譯文Chinese Version

作者簡介

　　Jonathan Haagen 美國籍記者及商人，現(xiàn)居住于北京。畢業(yè)于衛(wèi)斯理大學(xué)并獲得榮譽(yù)學(xué)位，隨后進(jìn)入杜克大學(xué)法學(xué)院繼續(xù)攻讀中國證券法。Jonathan Haagen為《經(jīng)濟(jì)學(xué)人智庫》《機(jī)構(gòu)投資者》《中國外經(jīng)貿(mào)》《中國日報(bào)》《遠(yuǎn)東經(jīng)濟(jì)評論》等多家雜志供稿，同時(shí)也為《北京生活指南（2008-2009年度）》撰寫商業(yè)及工作章節(jié)。2008年，他創(chuàng)辦了American CollegeEnglish，為欲進(jìn)入美國大學(xué)深造的中國入提供考前咨詢、考試準(zhǔn)備等服務(wù)，此外還面向中國學(xué)生開設(shè)商務(wù)英語課程。

圖書目錄

Chapter 1 Liu Zhiyuan Registers His Company
Chapter 2 Liu Zhiyuan Applies for a Business Account
Chapter 3 Liu Zhiyuan Applies for a Bank Loan
Chapter 4 Liu Zhiyuan Rents an Office
Chapter 5 Liu Zhiyuan Applies for an Import Permit
Chapter 6 Liu Zhiyuan Contracts a Web Designer to Build His Company' s Website
Chapter 7 Liu Zhiyuan Interviews a Potential Employee '
Chapter 8 Liu Zhiyuan Interviews Potential Retailers
Chapter 9 Liu Zhiyuan Rewards an Excellent Employee
Chapter 10 Liu Zhiyuan Motivates an Employee Whose Performance Has Faltered
Chapter 11 Liu Zhiyuan Interviews a Potential Logistics Partner
Chapter 12 Liu Zhiyuan Plays a Round of Golf with Clients
Chapter 13 Liu Zhiyuan Develops a Marketing Campaign
Chapter 14 Liu Zhiyuan Advertises a Sales Promotion
Chapter 15 Liu Zhiyuan Conducts a Market Survey
Chapter 16 Liu Zhiyuan Makes a Sales Call
Chapter 17 Liu Zhiyuan Gives a Tour of His Factory
Chapter 18 Liu Zhiyuan Receives a Client and Explains His Product Line .
Chapter 19 Liu Zhiyuan Signs a Contract with a Client
Chapter 20 Liu Zhiyuan Gives a Presentation at an Exhibition
Chapter 21 Liu Zhiyuan Handles a Customer Complaint
Chapter 22 Liu Zhiyuan Pays His Company's Taxes
Chapter 23 Liu Zhiyuan Processes Business for Another Company
Chapter 24 Liu Zhiyuan Deals with Customs Officials
Chapter 25 Liu Zhiyuan Presents Orient Fashions to Venture Capitalists
Answers
Chinese Version