電子商務(wù)英語(yǔ)教程

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作　者：	唐啟明主編
出版社：	西安交通大學(xué)出版社
叢編項(xiàng)：	新世紀(jì)專(zhuān)業(yè)英語(yǔ)系列教材
標(biāo)　簽：	商務(wù)英語(yǔ)

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ISBN：	9787560532950	出版時(shí)間：	2010-05-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	322	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　主要從基本理論、流行商業(yè)模式和管理運(yùn)營(yíng)三個(gè)層面討論了電子商務(wù)的理論知識(shí)和實(shí)務(wù)操作?！峨娮由虅?wù)英語(yǔ)教程》參考了國(guó)外最新的資料，在很多概念和網(wǎng)站運(yùn)營(yíng)模式方面，選取了最新、最有代表性的成功或失敗案例，指出了中國(guó)和其他國(guó)家在電子商務(wù)方面的淵源，并對(duì)本土化中電子商務(wù)公司待解決問(wèn)題和突破的方向等提出了建議。此外，《電子商務(wù)英語(yǔ)教程》注重基礎(chǔ)知識(shí)的應(yīng)用，除了必要的語(yǔ)言基本能力培養(yǎng)外，還強(qiáng)調(diào)讓學(xué)習(xí)者根據(jù)基礎(chǔ)知識(shí)和技巧進(jìn)行實(shí)際操作，解決實(shí)際問(wèn)題，而不是簡(jiǎn)單的知識(shí)傳授。

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圖書(shū)目錄

Unit 1 An Overview E-commerce
Additional Reading: E-commerce Advantages and Disadvantages
Unit 2 E-commerce Platform
Additional Reading: Internet Services that Support E-commerce
Unit 3 Classifying E-commerce Business Models
Additional Reading: One World; Diverse Models
Unit 4 The B2B Bussiness Model
Additional Reading: B2B Reverse Auction: Benefits and pitfalls for Small businesses
Unit 5 The B2C Business Model
Additional Reading: Building an Online Customer Experience Competency
Unit6 The C2C Business Model
Additional Reading: EBay VS. Taobao
Unit 7 Virtual Communities
Additional Reading: Facebook and Its Chinese Followers
Unit 8 The Mobile Commerce
Additional Reading: Shopping With Cellphones
Unit 9 E-marketing Strategies
Additional Reading: Online advertising: Not ye olde banners
Unit 10 E-commerce Payment Systems
Additional Reading: A Further Exploration of the EPS
Unit 11 E-commerce Security Issues
Additional Reading: E-commerce Security System: Guidelines and Precautions
Unit 12 E-commerce Managerial Issues
Additional Reading: E-commerce Tax and International Issues
Appendix Ⅰ Reference Translation of Texts
Appendix Ⅱ Key to the Exercises
Appendix Ⅲ Tapescripts
Appendix Ⅳ Glossary