本教程為普通高等教育“十一五”國家級規(guī)劃教材，選材涵蓋當今國際經(jīng)濟貿易和商務的重要領域，時效性強、典型性高，語言地道。教程板塊設計突出國際商務知識的傳授與英語技能提高的有機結合，注重培養(yǎng)學生的實際應用能力。每個單元重點討論、分析一個商務專題，由“導入活動”、“閱讀活動”、“商務交流”和“專業(yè)擴展”四部分組成。各部分內容的設計和編寫堅持了操作性與挑戰(zhàn)性并重的原則，以保持學生的學習熱情和自覺實踐的積極性。其中的“商務交流”板塊圍繞單元主題，參照各種真實的商務交際情景，為學生設計了靈活多樣的商務英語口頭與書面交際的任務，是本教程的一大特色。本教程適合大學商務英語專業(yè)的學生及BEC（Business English Certificates）等商務英語考試的備考人員使用。
作者簡介
暫缺《大學商務英語綜合教程2（教師用書）》作者簡介
圖書目錄
Unit One Business Leadership Brief on Business Leadership Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Two Communication20 Brief on Business Communication Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Three Teamwork38 Brief on Teamwork Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Four Customer Service54 Brief on Customer Service Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit FiveInnovations69 Brief on Innovation Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Six Human Resources89 Brief on Human Resources Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Seven Business Crisis109 Brief on Business Crisis Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Seven Business Ethics126 Brief on Business Ethics Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Nine International Trade140 Brief on International Trade Language Interpretation Word Study Key to Exercises Reference Chinese of the Text Unit Ten Globalization154 Brief on Globalization Readingrelated Information Language Interpretation Word Study Key to Exercises Reference Chinese of the Text
鄂公網(wǎng)安備 42010302001612號 