UNIT 1 Cashing in on Exhibitions DIALOGUE Attending an Exhibition TEXT A What Is an Exhibition for? Notes to the Text In-class Discussion Exercises TEXT B Taking Advantage of the Exhibit Marketing Exercises LINK An Overview of the Exhibition Industry UNIT 2 Going for the Right Site DIALOGUE Asking about the Stand TEXT A Going for the Right Place for Exhibition Notes to the Text In-class Discussion Exercises TEXT B Exhibit Strategies and Its Manager Exercises LINK Size and Site Do Matter UNIT 3 Establishing a Budget DIALOGUE Discussing the Budget for Exhibition TEXT A Budget, the First Priority Notes to the Text In-class Discussion Exercises TEXT B A Good Exhibition Budget Does Pay off Exercises LINK Budget, a Means of Regulating the Operation of an Exhibition UNIT 4 Managing and Training Your Staff DIALOGUE Talking about Holding an Exhibition TEXT A Staff Selection and Training Notes to the Text In-class Discussion Exercises TEXT B Managing Your Stand Team Exercises LINK Staff Selection and Development UNIT 5 Preparing Your Stand DIALOGUE Talking about the Shell Scheme Stand TEXT A Stand Construction and Decoration Notes to the Text In-class Discussion Exercises TEXT B Opex Exhibition Services Exercises LINK Getting Your Stand Built UNIT 6 Communicating Effectively DIALOGUE Making Use of Giveaways TEXT A Making Your Stand a Complete Success Notes to the Text In-class Discussion Exercises TEXT B Selling by Asking Questions Exercises LINK Public Relations UNIT 7 Contract Management DIALOGUE Talking about Stand Design TEXT A How to Select Contractors Notes to the Text In-class Discussion Exercises TEXT B The Exhibition Space Application Contract Exercises LINK The Contract Management Process UNIT 8 Measuring Exhibition Success DIALOGUE Talking about the Post-show TEXT A Post-show Follow-up Notes to the Text In-class Discussion Exercises TEXT B Reap the Rewards Exercises LINK Measuring the Results UNIT 9 Meeting and Convention Venues DIALOGUE Deciding on a Venue TEXT A Selecting Conference and Convention Venues Notes to the Text In-class Discussion Exercises TEXT B Tips for Evaluating Your Meeting Venue Options Exercises LINK Choosing a Venue or an Event Site UNIT 10 Preparing a Productive Meeting DIALOGUE Planning the Meeting Agenda TEXT A Meeting Planners and Convention Planners Notes to the Text In-class Discussion Exercises TEXT B The Agenda——Key to a Meeting Exercises LINK The Preparation of a Meeting UNIT 11 Logistics in Great Events DIALOGUE Talking about Organizers Service TEXT A Conference Logistics Notes to the Text In-class Discussion Exercises TEXT B Post-conference Tour in Beijing Exercises LINK Logistics and Catering Management UNIT 12 Organization of Great Events DIALOGUE Talking about the Show Plan TEXT A Preparing the Ground Notes to the Text In-class Discussion Exercises TEXT B Leadership Traits and Styles Exercises LINK Organizational Structures of an Event UNIT 13 Risk Management DIALOGUE Talking about Risk Preventions TEXT A Risk Management Notes to the Text In-class Discussion Exercises TEXT B The Effective ways to Deal with Risks Exercises LINK Risk and Disaster Preventions UNIT 14 Evaluating a Meeting DIALOGUE Evaluating with the Questionnaire TEXT A An Overview of Meeting Evaluation Notes to the Text In-class Discussion Exercises TEXT B Paving the Way for the Future by Evaluation Exercises LINK Ingredients of a Successful Meeting Evaluation Appendix Global Meetings & Exhibitions References
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