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批判性讀本:媒介與受眾

批判性讀本:媒介與受眾

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作 者: (澳)奈廷格爾 等編
出版社: 北京大學(xué)出版社
叢編項(xiàng): 未名社科
標(biāo) 簽: 出版

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ISBN: 9787301130087 出版時(shí)間: 2007-11-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 301 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  對(duì)受眾的觀察有什么變化嗎?在分級(jí)調(diào)查中,受眾是如何被分離了開(kāi)來(lái)?二十一世紀(jì)的受眾研究將會(huì)是怎樣?“受眾”是媒介文化研究中的一個(gè)關(guān)鍵概念。盡管當(dāng)今的學(xué)術(shù)潮流不再認(rèn)為大眾群體可能共享一定的目標(biāo)或者利益,但是仍有必要去探究受眾行為的各種不同方式,包括他們對(duì)于媒介的理解以及他們與媒介之間的互動(dòng)關(guān)系?!杜行宰x本:媒介與受眾》匯集了受眾和媒介研究史上的一些重要發(fā)展和影響至今的重要研究。該讀本將有助于媒介、電影和文化研究領(lǐng)城中的學(xué)生和老師進(jìn)一步理解受眾分析的基本原理、結(jié)論和模式。

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圖書(shū)目錄

NOTES ON CONTRIBUTORS
FOREWORD
ACKNOWLEDEMENTS
INTRODUCTION
PART I THE STUDY OF ACTIVE AUDIENCES
MOVIE LEADERS
VIEWERS' REACTIONS
UTILIZATION OF MASS COMMUNICATION BY THE INDIVIDUAL
ENCODING/DECODING
NEWS WE CAN USE: AN AUDIENCE PERSPECTIVE ON THE TABLOIDISATION OF NEWS
IN THE UNITED STATES
CRITICAL READINGS: MEDIA AND AUDIENCES
THE OPINION POLLS: STILL BIASED TO BLAIR
PART II AUDIENCE COMHUNITIES, SEGHENTS AND COMMODITIES
GOOD AND BAD PRACTICE IN FOCUS GROUP RESEARCH
ALL CARS: RADIO, RECEPTION AND DISCOURSES OF DISABILITY
TRANSNATIONAL COMMUNICATIONS AND DIASPORA COMMUNITIES
CHILDREN AND ILLEVISION: A CRITICAL OVERVIEW OF THE RESEARCH
RATINGS ANALYSIS IN ADVERTISING
HEADS OF HOUSEHOLD AND LADIES OF THE NOUSE: GENDER, GENRE AND
BROADCAST RATINGS 1929-1990
PART III IHTERACTIVE AUDIENCES: CANS, CULTURAL PRODUCTION AND NEW
HEDIA
IMPROVISING ELVIS, MARILYN AND HICKEY MOUSE
TUNE IN TOMORROW
STORIES OF PLACFS AND WAYS OF BEING
GAMERS AS CO-CREATORS: ENLISTING THE VIRTUAL AUDIENCE- A REPORT FROM THE
NETEACE
INTERACTIVE AUDIENCES?

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