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江濤老師帶你每天學(xué)點(diǎn)財(cái)經(jīng)英語(yǔ)

江濤老師帶你每天學(xué)點(diǎn)財(cái)經(jīng)英語(yǔ)

定 價(jià):¥39.80

作 者: 北京外國(guó)語(yǔ)大學(xué) 江濤 編著
出版社: 石油工業(yè)出版社
叢編項(xiàng): 中央人民廣播電臺(tái)經(jīng)濟(jì)之聲"財(cái)經(jīng)與生活"配套教材
標(biāo) 簽: 金融英語(yǔ)

ISBN: 9787502178758 出版時(shí)間: 2010-08-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 240 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《中央人民廣播電臺(tái)經(jīng)濟(jì)之聲“財(cái)經(jīng)與生活”配套教材·江濤老師帶你每天學(xué)點(diǎn)財(cái)經(jīng)英語(yǔ)》為江濤老師在中央人民廣播電臺(tái)經(jīng)濟(jì)之聲“財(cái)經(jīng)與生活”欄目的節(jié)目用書,《中央人民廣播電臺(tái)經(jīng)濟(jì)之聲“財(cái)經(jīng)與生活”配套教材·江濤老師帶你每天學(xué)點(diǎn)財(cái)經(jīng)英語(yǔ)》以通俗易懂的方式為讀者講解財(cái)經(jīng)英語(yǔ),幫助讀者在了解理財(cái)知識(shí)的同時(shí)學(xué)習(xí)英語(yǔ),一舉兩得,隨書附贈(zèng)江濤老師在中央人民廣播電臺(tái)的財(cái)經(jīng)英語(yǔ)光盤講座。

作者簡(jiǎn)介

  江濤,原北京外國(guó)語(yǔ)大學(xué)青年教師,英國(guó)、挪威、荷蘭等多國(guó)留學(xué)背景。從教多年,受中國(guó)各大省、市100多所知名高校之邀,演講千余場(chǎng),以其極具感染力的激情,一針見血的點(diǎn)評(píng),坦誠(chéng)務(wù)實(shí)的作風(fēng)廣受學(xué)員贊譽(yù)。主編《80天攻克雅思》、《70天攻克考研英語(yǔ)》、《40天攻克四級(jí)710分新題型》、《英語(yǔ)晨讀經(jīng)典》等系列叢書,出版英語(yǔ)教學(xué)類書籍上千萬(wàn)字,暢銷大陸,遠(yuǎn)銷臺(tái)灣及東南亞地區(qū)。

圖書目錄

Chapter 1 社會(huì)熱點(diǎn)看財(cái)經(jīng)\t
Topic 1 The Growth Enterprise Market\t
創(chuàng)業(yè)板\t
Topic 2 Creative Industries\t
創(chuàng)意產(chǎn)業(yè)\t
Topic 3 Subprime Crisis\t
次貸危機(jī)\t
Topic 4 E-Commerce\t
電子商務(wù)\t
Topic 5 Green Economy\t
綠色經(jīng)濟(jì)\t
Topic 6 Intellectual Capitalist\t
知本家\t
Topic 7 Debt Crisis\t
倒債危機(jī)\t
Topic 8 E-Payment\t
網(wǎng)絡(luò)支付\t
Topic 9 Butterfly Effect\t
蝴蝶效應(yīng)\t
Topic 10 Sovereign Investment (Funds) (SIF)\t
主權(quán)投資(基金)\t
Topic 11 Virtual Currency\t
虛擬貨幣\t
Topic 12 Gross National Product (GNP)\t
國(guó)民生產(chǎn)總值\t
Topic 13 Risk Investment and Venture Capital\t
風(fēng)險(xiǎn)投資與風(fēng)險(xiǎn)資本\t
Topic 14 The Holiday Economy\t
假日經(jīng)濟(jì)\t
Topic 15 The Boredom Economy\t
無(wú)聊經(jīng)濟(jì)\t
Topic 16 Appreciation and Depreciation of a Currency\t
貨幣升值與貶值\t
Topic 17 Financial Tsunami\t
金融海嘯\t
Topic 18 Crude Oil Economy\t
原油經(jīng)濟(jì)\t
Topic 19 New Energy Revolution\t
新能源革命\t
Topic 20 Individual Income Tax\t
個(gè)人所得稅\t
Topic 21 Supply and Demand and Price\t
供需與價(jià)格\t
Topic 22 The Rights and Interests of Consumers\t
消費(fèi)者權(quán)益\t
Topic 23 Universal Equivalent\t
一般等價(jià)物\t
Topic 24 Trade Protection\t
貿(mào)易保護(hù)\t
Topic 25 National Bankruptcy\t
國(guó)家破產(chǎn)\t
Topic 26 Made in China\t
中國(guó)制造\t
Topic 27 Angel Fund\t
天使基金\t
Topic 28 Bear Market & Bull Market\t
熊市和牛市\(zhòng)t
Topic 29 Inflation\t
通貨膨脹\t
Topic 30 Consumer Price Index (CPI)\t
消費(fèi)者物價(jià)指數(shù)\t
Topic 31 Brand Effect\t
品牌效應(yīng)\t
Topic 32 Tie-in-Sale\t
捆綁銷售\t
Topic 33 Opportunity Cost\t
機(jī)會(huì)成本\t
Topic 34 Matthew Effect\t
馬太效應(yīng)\t
Topic 35 Blue Chips\t
藍(lán)籌股\t
Topic 36 Hot Money\t
熱錢\t
Topic 37 Futures\t
期貨\t
Topic 38 Intellectual Property\t
知識(shí)產(chǎn)權(quán)\t
Topic 39 Incentives Policies\t
刺激政策\(yùn)t
Topic 40 Trade Surplus and Trade Deficit\t
貿(mào)易順差和貿(mào)易逆差\t
Chapter 2 個(gè)人投資辨財(cái)經(jīng)\t
Topic 1 Investing in Foreign Exchange\t
投資外匯\t
Topic 2 Investing in One’s Own Business\t
投資創(chuàng)業(yè)\t
Topic 3 Investing in Fund\t
投資基金\t
Topic 4 Investing in Stocks\t
投資股票\t
Topic 5 Third Part Finance\t
第三方理財(cái)\t
Topic 6 Investment Adviser\t
投資顧問(wèn)\t
Topic 7 Investment Risk\t
投資風(fēng)險(xiǎn)\t
Topic 8 Investing in Real Estate\t
投資房地產(chǎn)\t
Topic 9 Investing in Bond\t
投資債券\t
Topic 10 Red Chip\t
紅籌股\t
Topic 11 Investing in Gold\t
投資黃金\t
Topic 12 Investing in Silver\t
投資白銀\t
Topic 13 Investing in Insurance\t
投資保險(xiǎn)\t
Topic 14 Portfolio Investment\t
組合投資\t
Topic 15 Investing in Artwork\t
投資藝術(shù)品\t
Topic 16 Buying Lottery-tickets\t
買彩票\t
Topic 17 Venture Investment\t
風(fēng)險(xiǎn)投資\t
Topic 18 Return on Investment (ROI)\t
投資回報(bào)率\t
Topic 19 The Effect of Sheep Flock\t
羊群效應(yīng)\t
Topic 20 Investing in Education\t
投資教育\t
Chapter 3 小康生活識(shí)財(cái)經(jīng)\t
Topic 1 Reasonable Consumption\t
理性消費(fèi)\t
Topic 2 Promotion Policies\t
促銷策略\t
Topic 3 Shopping Online\t
網(wǎng)上購(gòu)物\t
Topic 4 The Second-hand Market\t
二手市場(chǎng)\t
Topic 5 Regular Fixed Investment Funds\t
基金定投\t
Topic 6 E-Banking\t
網(wǎng)上銀行\(zhòng)t
Topic 7 Medical Insurance\t
醫(yī)療保險(xiǎn)\t
Topic 8 Endowment Insurance\t
養(yǎng)老保險(xiǎn)\t
Topic 9 Credit Card\t
信用卡\t
Topic 10 Gym Card Consumer\t
健身卡消費(fèi)\t
Topic 11 Low-rent Housing\t
廉租房\t
Topic 12 Shopping in the Supermarket\t
超市購(gòu)物\t
Topic 13 Discounts\t
折扣\t
Topic 14 Forward Delivery Housing\t
期房\t
Topic 15 Economically Affordable Housing\t
經(jīng)濟(jì)適用房\t
Topic 16 Instalments\t
分期付款\t
Topic 17 Pricing Packages\t
資費(fèi)套餐\t
Topic 18 Public Transportation IC Card\t
公交一卡通\t
Topic 19 The Happiness Index\t
幸福指數(shù)\t
Topic 20 The Engel Coefficient\t
恩格爾系數(shù)\t
Chapter 4 市場(chǎng)運(yùn)營(yíng)練財(cái)經(jīng)\t
Topic 1 Own Branding\t
自主品牌\t
Topic 2 Brand Reorganization Strategy\t
品牌整合策略\t
Topic 3 Celebrity Effect\t
名人效應(yīng)\t
Topic 4 Sunk Costs\t
沉沒(méi)成本\t
Topic 5 Marginal Costs\t
邊際成本\t
Topic 6 Economies of Scale\t
規(guī)模經(jīng)濟(jì)\t
Topic 7 Price Discrimination\t
價(jià)格歧視\t
Topic 8 Market Failure\t
市場(chǎng)失靈\t
Topic 9 Break Pane Law\t
破窗效應(yīng)\t
Topic 10 Giffen Goods\t
吉芬商品\t
Topic 11 Ratchet Effect\t
棘輪效應(yīng)\t
Topic 12 Domino Effect\t
多米諾骨牌效應(yīng)\t
Topic 13 Pareto Optimality\t
帕累托最優(yōu)\t
Topic 14 Watch Law\t
手表定律\t
Topic 15 Mushroom Management\t
蘑菇管理\t
Topic 16 Ockham’s Razor\t
奧卡姆剃刀定律\t
Topic 17 Buckets Effect\t
木桶定律\t
Topic 18 Wine and Sewage Law\t
酒與污水定律\t
Topic 19 Catfish Effect\t
鯰魚效應(yīng)\t
Topic 20 Pigs’ Payoffs\t
智豬博弈\t
Topic 21 Lipstick Effect\t
口紅效應(yīng)\t
Topic 22 Product Placement Marketing\t
植入式營(yíng)銷\t
Topic 23 Frog-Boiling Effect\t
煮蛙效應(yīng)\t
Topic 24 Flywheel Effect\t
飛輪效應(yīng)\t
Topic 25 Bottleneck Effect\t
瓶頸效應(yīng)\t
Topic 26 Multiplier Effect\t
乘數(shù)效應(yīng)\t
Topic 27 Washington Company Law\t
華盛頓合作規(guī)律\t
Topic 28 Buffett Effect\t
巴菲特效應(yīng)\t
Topic 29 Birdcage Effect\t
鳥籠效應(yīng)\t
Topic 30 Parkinson’s Law\t
帕金森定律\t

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