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戰(zhàn)略管理精要(第4版 雙語工商管理英文版)

戰(zhàn)略管理精要(第4版 雙語工商管理英文版)

定 價(jià):¥36.00

作 者: (美)哈里森,(美)圣約翰 著,陳繼祥 譯注
出版社: 東北財(cái)經(jīng)大學(xué)出版社有限責(zé)任公司
叢編項(xiàng):
標(biāo) 簽: 戰(zhàn)略管理

ISBN: 9787565400216 出版時(shí)間: 2010-07-01 包裝: 平裝
開本: 16開 頁數(shù): 194 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  挖掘精煉。有效的戰(zhàn)略管理資源!《戰(zhàn)略管理精要》(第4版)檢驗(yàn)了在公司競(jìng)爭(zhēng)領(lǐng)域成功的管理過程、環(huán)境和執(zhí)行。這一版本精煉的內(nèi)容與現(xiàn)今的課程講授保持一致。當(dāng)然,傳統(tǒng)的經(jīng)濟(jì)過程模型、基于資源的模型以及股東理論本版仍然保留著。精要版給予師生選擇的自由,這種客戶訂制版是理想的教學(xué)工具。精要版新的內(nèi)容包括全球競(jìng)爭(zhēng)范圍的戰(zhàn)略化、新增的全球化挑戰(zhàn)以及更多的倫理主題。這一精要版的特點(diǎn)是:采取更有效的方法,以給課程、實(shí)踐訓(xùn)練和相關(guān)閱讀留出時(shí)間。課文內(nèi)容利用了更多的戰(zhàn)略管理過程模式。以領(lǐng)先企業(yè)的實(shí)例來說明開發(fā)決策制定和分析技術(shù)的全球化主要觀點(diǎn)。每一章以“聚焦戰(zhàn)略”開始,以“關(guān)鍵點(diǎn)綜述”結(jié)尾來幫助學(xué)生學(xué)習(xí)。

作者簡(jiǎn)介

暫缺《戰(zhàn)略管理精要(第4版 雙語工商管理英文版)》作者簡(jiǎn)介

圖書目錄

1.The Strategic Management Process
 What is Strategic Management?
 Alternative Perspectives on Strategy Development
 Strategic Thinking
 Key Points Summary
 References
2.TheExternalEnvironment
 The Broad Environment
 The Task Environment
 Global Business Environments
 Key Points Summary
 References
3.Organizational Resources and Competitive Advantage
 The Strategic Value of Internal Resources and Capabilities
 Human Resources
 Physical Resources
 Financial Resources
 Knowledge and Learning Resources
 General Organizational Resources
 ResourceAnalysis and the DevelopmentofStrategy
 Key Points Summary
 References
4.Strategic Direction
 Influences OD Strategic Direction
 OrganizationalMission andVisionStatements
 Business Definition
 Organizational Values and Purpose
 KeyPefints Summary
 References
5.Business-Level Strategies
 Growth Strategias
 Competitive Strategies
 Strategies in an International Context
 Changes in Strategy Over Time
 Key Points Summary
 References
6.Corporate Strategies
 Development of Corporate Strategy
 Diversification Methods
 Portfolio Management
 Key Points Summary
 References
7.Strategy Implementation
 Leadership
 Organization Culture and Energy
 Functional Strategies
 Executing Global Strategies
 Organizational Structure
 Xey Points Summary
 References
8.Strategic Controland
 Restructuring
 Strategic Control Systems
 Strategic Restructuring
 The Challenge of the Future
 Key Points Summary
 References
AppendixmPreparing a Strategic Analysis
 Structuring an Environmental Analysis
 Structuring an Organizational Analysis
 Developing a Strategic Plan
 A Note to Students

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