注冊(cè) | 登錄讀書好,好讀書,讀好書!
讀書網(wǎng)-DuShu.com
當(dāng)前位置: 首頁出版圖書教育/教材/教輔外語商務(wù)英語商務(wù)英語泛讀

商務(wù)英語泛讀

商務(wù)英語泛讀

定 價(jià):¥19.00

作 者: 李娜,孫靜 主編
出版社: 電子工業(yè)出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語

ISBN: 9787121114281 出版時(shí)間: 2010-08-01 包裝: 平裝
開本: 16開 頁數(shù): 177 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  本書共分10章,內(nèi)容包括國際貿(mào)易、國際經(jīng)貿(mào)組織、企業(yè)文化、品牌與品牌名稱、國際競(jìng)爭(zhēng)、營(yíng)銷、促銷、報(bào)價(jià)、電子商務(wù)和經(jīng)濟(jì)危機(jī)十大主題。每章由Text A、Text B和Text C 3篇文章組成,每篇文章以教學(xué)目標(biāo)、導(dǎo)入、獨(dú)立閱讀和詞匯預(yù)習(xí)作為課前任務(wù),以課堂閱讀、詞組、詞匯、句子和討論作為課堂任務(wù)和課后任務(wù)。通過任務(wù)引導(dǎo)學(xué)生積極預(yù)習(xí)、練習(xí)和復(fù)習(xí),在完成閱讀任務(wù)的同時(shí)擴(kuò)大商務(wù)英語的理論知識(shí)面,培養(yǎng)英語的閱讀技巧,提高專業(yè)英語的閱讀能力。本書既可作為高職高專、商務(wù)英語專業(yè)及相關(guān)專業(yè)教材,也可作為有關(guān)從業(yè)人員的培訓(xùn)教材或閱讀參考書。

作者簡(jiǎn)介

暫缺《商務(wù)英語泛讀》作者簡(jiǎn)介

圖書目錄

Chapter 1 Survey of International Trade
Overall Task 1:learning objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 2 International Economic and Trade Organizations
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 3 Corporate Culture
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 4 Brand and Brand Names
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 5 International Competition
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Textm
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 6 Marketing
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 7 Promotion
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 8 Pricing
Overall Task 1:Leaming Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 9 E-commerce
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary
Chapter 10 Economic crisis
Overall Task 1:Learning Objective
Overall Task 2:Lead In
Text A
Notes
Glossary
Text B
Notes
Glossary
Text C
Notes
Glossary

本目錄推薦

掃描二維碼
Copyright ? 讀書網(wǎng) ranfinancial.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號(hào) 鄂公網(wǎng)安備 42010302001612號(hào)