前言 Unit 1 Business and Company 1.1 Business Organizations 1.2 Setting up a Business: Knowing Your Overheads 1.3 Business Sales Force 1.4 Business Word Groups 1.5 Building Business Phrases [1] : Verb + Noun 1.6 Building Business Phrases [2] : Adjective + Noun 1.7 Building Business Phrases [3] : of Expressions 1.8 Building Business Phrases [4] : Two-word Expressions Unit 2 Operation in the Office 2. 1 Staff 2. 2 Becoming a Manager 2.3 Word Selection in Contexts 2.4 Increasing Efficiency 2.5 The Electronic Office 2.6 Time Metaphors Unit 3 Finance 3.1 Who's Who in Finance 3.2 Which Is Which in Finance 3.3 Financial Documents 3.4 Common Acronyms and Abbreviations 3.5 Key Terms in Financial Planning 3.6 What's a Master Budget 3.7 Working Out the Break-even Point Unit 4 Accounting 4. 1 Accounting 4. 2 Taxation 4. 3 Word Partnerships--Tax 4. 4 Pay 4. 5 Popular Accounting Terms [1] 4. 6 Popular Accounting Terms [2] Unit 5 Banking 5.1 Key Terms in Banking 5.2 Banking Services [1] 5.3 Banking Services [2] 5.4 Cash Terms 5.5 Borrowing and Lending 5.6 Interest Rates 5.7 Liquid Metaphors [1] 5.8 Liquid Metaphors [2] Unit 6 Investments & Stocks 6. 1 What Are Stocks or Shares 6. 2 Key Terms in Stocks 6. 3 The Stock Market 6.4 Investments 6. 5 Market News 6. 6 Market Price Idioms Unit 7 The Economic Environment 7. 1 Understanding News Reports [1] 7.2 Understanding News Reports [2] 7.3 Managing the Economy 7.4 Ecopomic Performance 7.5 Media Idiomatic Expressions -- Colorful Language 7.6 Basic Economic Terms 7.7 The Business Cycle 7.8 Phrasal Verbs -- Recession Unit 8 Marketing 8.1 Marketing Principles 8.2 The Seven P's 8.3 Buying Behavior 8.4 Marketing Planning [1] 8.5 Marketing Planning [2] 8.6 A New Market 8.7 The Marketing Mix 8.8 Marketing Forecasting [1] 8.9 Marketing Forecasting [2] 8.10 Key Planning Terms 8.11 Choose the Marketing Words Unit 9 Costing & Pricing 9. 1 Costing Word Partnerships 9.2 Costs 9.3 Identifying Costs 9.4 If the Price Is Right 9.5 Pricing Strategy [1] 9.6 Pricing Strategy [2] 9.7 Pricing-Strategy [3] 9.8 Pricing Policy 9.9 Price Fixing 9. 10 Aggressive Pricing Unit 10 Advertising and Promotion 10. 1 Planning Advertising 10. 2 Advertising [1] 10. 3 Advertising [2] 10. 4 Advertisements 10. 5 Types of Promotion 10. 6 Strategies of Promotion 10. 7 Public Relations Unit 11 International Trade 11.1 Import & Export 11.2 International Trade 11.3 Enquiry and Quotation 11.4 Customs 11.5 Payments in International Trade 11.6 Import & Export Abbreviations 11.7 Shipping 11.8 Distribution Unit 12 Business Letters 12. 1 Business Letter Writing Stages 12. 2 The Format of Business Letters 12.3 To Open and Close a Letter 12.4 Identifying Letter Sections 12.5 Composing Business Letters 12. 6 Business Letter Samples Unit 13 Job Search Letters 13.1 Resume Writing 13.2 Examples of Resume 13.3 Cover Letter 13.4 Cover Letter Practice [1] 13.5 Cover Letter Practice [2] 13.6 Types of Job Search Letters 13.7 Job Advertisements 13.8 Action Verbs Unit 14 Job Interviews 14. 1 Interview Process 14. 2 Interview Preparation 14. 3 Questions Often Asked by Interviewers 14. 4 Questions Asked of Interviewer 14.5 Rejections Are Learning Opportunities 14.6 Responding to Job Offers Unit 15 Oral Presentations 15.1 Opening a Presentation 15.2 Developing a Presentation Topic 15.3 Completing a Presentation 15.4 Examples of Presentation 15, 5 Structuring a Presentation 15.6 Holding a Meeting 15.7 Presentation Voice Practice: Using Your Voice Unit 16 Clarity in Business Expressions 16. 1 Confusing Words 16.2 Common Expressions [1] : with Take 16. 3 Common Expressions [2] : with In 16. 4 Common Expressions [3] : Make or Do? 16. 5 Word Formation [1] 16.6 Word Formation [2] : Opposites 16.7 Choose the Modifiers [1] : Adjectives 16. 8 Choose the Modifiers [2] : Adverbs 16.9 Idioms [1] : Color Idiom 16.10 Idioms [2] 16. 11 British English vs. American English Answer Key Highlights in English and Chinese 各章重難點詞匯(中英文) Further Reading
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