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商務(wù)英語(yǔ)閱讀

商務(wù)英語(yǔ)閱讀

定 價(jià):¥39.00

作 者: 陳滄淵 主編
出版社: 廈門(mén)大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語(yǔ)

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ISBN: 9787561535011 出版時(shí)間: 2010-08-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 411 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《商務(wù)英語(yǔ)閱讀》共有23個(gè)單元,內(nèi)容涵蓋:1.國(guó)際貿(mào)易2.國(guó)際營(yíng)銷(xiāo)3.國(guó)際金融4.國(guó)際商法5.國(guó)際運(yùn)輸6.國(guó)際投資7.國(guó)際稅收8.國(guó)際技術(shù)轉(zhuǎn)讓9.跨國(guó)財(cái)務(wù)管理10.高科技產(chǎn)品營(yíng)銷(xiāo)11.信息系統(tǒng)12.商務(wù)溝通13.廣告媒介14.領(lǐng)導(dǎo)才能15.公司文化16.品牌管理17.兼并、收購(gòu)與重組18.跨文化19.消費(fèi)者行為20.全球化21.企業(yè)戰(zhàn)略22.商務(wù)旅游23.電子商務(wù)。內(nèi)容涵蓋了商務(wù)活動(dòng)的方方面面,教師在教學(xué)過(guò)程中可根據(jù)各高校不同專(zhuān)業(yè)、不同教學(xué)對(duì)象、不同的教學(xué)目標(biāo)及課時(shí)量的差異對(duì)各單元內(nèi)容進(jìn)行取舍。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)閱讀》作者簡(jiǎn)介

圖書(shū)目錄

Unit One: International Trade
Pre-reading activity
Text A
Text B
Text C
Unit Two: Marketing
Pre-reading activity
Text A
Text B
Text C
Unit Three : International Finance
Pre-reading activity
Text A
Text B
Text C
Unit Four:International Business Law
Pre-reading activity
Text A
Text B
Text C
Unit Five: International Transportation
Pre-reading activity
Text A
Text B
Text C
Unit Six: International Investment
Pre-reading activity
Text A
Text B
Text C
Unit Seven: International Taxation
Pre-reading activity
Text A
Text B
Text C
Unit Eight:International Technology Transfer
Pre-reading activity
Text A
Text B
Text C
Unit Nine: Multinational Financial Management
Pre-reading activity
Text A
Text B
Text C
Unit Ten: Marketing High-Tech Products
Pre-reading activity
Text A
Text B
Text C
Unit Eleven: Information System
Pre-reading activity
Text A
Text B
Text C
Unit Twelve: Business Communication
Pre-reading activity
Text A
Text B
Text C
Unit Thirteen: Advertising Media
Pre-reading activity
Text A
Text B
Text C
Unit Fourteen: Leadership
Pre-reading activity
Text A
Text B
Text C
Unit Fifteen: Corporate Culture
Pre-reading activity
Text A
Texf B
Text C
Unit Sixtee: Brand Management
Pre-reading activity
Text A
Text B
Text C
Unit Seventeen: Merger, Acquisition and Restructuring
Pre-reading activity
Text A
Text B
Text C
Unit Eighteen: Working Through Cross Culture
Pre-reading activity
Text A
Text B
Text C
Unit Nineteen: Consumer Behavior
Pre-reading activity
Text A
Text B
Text C
Unit Twenty: Globalization
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-One: Corporate Strategy
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Two: Business Tourism
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Three: Electronic Commerce
Pre-reading activity
Text A
Text B
Text C

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