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商務(wù)英語(yǔ)閱讀

商務(wù)英語(yǔ)閱讀

定 價(jià):¥26.00

作 者: 張真 等主編
出版社: 武漢理工大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語(yǔ)

ISBN: 9787562930990 出版時(shí)間: 2010-09-01 包裝: 平裝
開本: 16開 頁(yè)數(shù): 243 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《商務(wù)英語(yǔ)閱讀》分為四大部分,每部分包括三個(gè)單元。第一部分為文秘實(shí)務(wù),在詮釋秘書多重角色的同時(shí),較為詳細(xì)地描述了文秘的具體工作,如會(huì)議的策劃和組織、人際溝通等。第二部分為國(guó)際貿(mào)易,介紹了國(guó)際貿(mào)易的基本概念、貿(mào)易術(shù)語(yǔ)以及國(guó)際貿(mào)易的支付方式。第三部分為市場(chǎng)營(yíng)銷,闡述了營(yíng)銷的概念、營(yíng)銷組合、營(yíng)銷策略和營(yíng)銷計(jì)劃。第四部分為管理,其內(nèi)容涉及管理者的職能、人力資源管理和生產(chǎn)質(zhì)量管理等主題?!渡虅?wù)英語(yǔ)閱讀》可作為高等院校經(jīng)貿(mào)類專業(yè)、商務(wù)英語(yǔ)專業(yè)師生的教材,也可以作為其他有志于從事國(guó)際商務(wù)的各行人士的參考讀本。

作者簡(jiǎn)介

暫缺《商務(wù)英語(yǔ)閱讀》作者簡(jiǎn)介

圖書目錄

Part ⅠSecretarial Practice
 Unit One At the Office
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Two At a Meeting
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study.
  Section D Supplementary Reading
 Unit Three Between Us
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
Part ⅡInternational Trade
 Unit Four International Trade Foundations
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Five Export / Import Transaction
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Six International Payment
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
Part Ⅲ Marketing
 Unit Seven What Is All about Marketing?
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Eight Developing Marketing Mixes
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Nine Marketing Strategy and Plan
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
Part Ⅳ Management
 Unit Ten Introduction to Management
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Eleven Human Resource Management
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
 Unit Twelve Production and Quality Management
  Section A Text Understanding
  Section B Speed Reading
  Section C Case Study
  Section D Supplementary Reading
參考文獻(xiàn)

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