旅游危機管理研究（英文版）

定　價：￥46.00

作　者：	谷慧敏著，王向寧，谷慧敏譯
出版社：	旅游教育出版社
叢編項：
標　簽：	酒店管理

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ISBN：	9787563720224	出版時間：	2010-11-01	包裝：	平裝
開本：	16開	頁數：	326	字數：

內容簡介

　　《旅游危機管理研究（英文版）》內容包括旅游危機管理理論研究、旅游與危機、突發(fā)性危機對旅游業(yè)的沖擊、激活旅游市場機制、我國旅游業(yè)危機沖擊與激活市場的實證研究——以SARS為例、國外針對突發(fā)性危機沖擊與激活旅游市場的實證研究、我國旅游業(yè)應對未來突發(fā)性危機的對策建議?！堵糜挝C管理研究（英文版）》是原書的英文版，有利于國外同行了解中國旅游研究的成果。

作者簡介

　　谷慧敏，教授，經濟學博士，北京第二外語學院旅游管理學院副院長，中瑞酒店管理學院（籌）副院長，中國飯店產業(yè)研究中心主任?！禩ouri Sill Management》（英國）、《Journal of Travel Research》（美國）、《旅游管理》編委，亞太旅游協會（APTA）成員，澳大利亞旅游與酒店教育國際中心專家委員會成員，國際飯店、餐館、機構性教育理事會（I-CHRIE）成員，美國休斯敦大學希爾頓飯店管理學院高級訪問學者，并參與國內外多家著名飯店集團工作。主要著作《飯店管理理論與應用研究》、《國外著名飯店集團管理精要》、《旅游市場營銷》等。在《Cornell Quarterly Hotel＆Restaurant Admini Stration》、《Journal of Vacation Market ing》等雜志發(fā)表多篇學術論文。主持和參與北京市哲學社會科學規(guī)劃項目·北京市教委人丈社會科學研究計劃等課題，并獲北京市哲學社會科學優(yōu)秀成果獎。王向寧，currently works at Beijing International Studies University. She supervisesmaster students at BISU. Her main areas of research are English language education， interpretation， translation andtourism management. She has authored more than 10textbooks and translation works and managed more than 10research projects. In 2006， the Beijing Municipal Education Committee awarded her the honor of "Beijing Best University Teacher".

圖書目錄

Chapter 1 Introduction
1.1 Questions and Significance
1.2 Definitions， Research Goals，and Contents
1.3 Basic Perspectives and Key Originalities
1.4 Research Methodology
1.5 Limitations of the Research and Problems yet to Be Looked Into
Chapter 2 Research on Theories of Tourism Crisis Management
2.1 Crisis and Crisis Management Theories
2.2 Research on Tourism Crisis Management
Chapter 3 Tourism and Crises
3.1 Tourism and Tourism Industries under the Concept of Crisis
3.2 Tourism Crisis and Its Classification
3.3 Main Contingency Tourism Crisis Types and Impact Mechanism
Chapter 4 Impacts of Crises on Tourism
4.1 Crisis Contingency and Its Impact on Tourism
4.2 Impacted Targets of Tourism Crises and the Manifestation
4.3 .Analysis of the Measurement of Crisis Impacts on Tourism
4.4 Research on Tourism Crisis Impact Measurement Model
4.5 Establishment， Verification and Modification of the Crisis Impact Measurement Model
Chapter 5 Tourism Market Rejuvenation Mechanism
5.1 Framework of Tourism Market Rejuvenation Mechanism——5 R Theory
5.2 Mechanism of Critical Elements in Tourism Market Rejuvenation——5 C Theory
5.3 The Role of Government and Enterprises in Tourism Market Rejuvenation
5.4 Strategies and Tactics of Tourism Market Rejuvenation
Chapter 6 SARS in China： Crisis Impacts and Tourism Market Rejuvenation
6.1 Background of the SARS Crisis
6.2 Impacts of the SARS Crisis on Chinese Tourism
6.3 Measures Introduced to Address the SARS Crisis
6.4 Research on the Impacts of SARS on the Consuming Behaviors of Chinese Tourists
6.5 The Impacts of SARS on. Chinese Tourism Enterprises
6.6 Conclusions and Suggestions
Chapter 7 An Empirical Study on Crisis Impacts and Tourism Market Rejuvenation in the World
7.1 Overview of Crisis Management by the WTO
7.2 Impacts of 9/11 Terrorist Event on Tourism in the US and the Market Rejuvenation Measures
7.3 Impacts of Crises on Tourism in Australia and the Market Rejuvenation Measures
7.4 Impacts of SARS on Tourism in Canada and the Market Rejuvenation Measures
7.5 Impacts of the Bombing in Bali on Tourism of Indonesia and the Market Rejuvenation Measures
7.6 Impact of the Financial and Environmental Crises in Southeast Asia on Tourism of Singapore and the Market Rejuvenation Measures
7.7 Impacts of the Environmental Crisis in Balneario Camboriu on Tourism of Brazil and the Governments Responses
7.8 Impacts of Indian Ocean Tsunami on Tourism and the Market Rejuvenation Measures
Chapter 8 Suggestions on Chinese Tourism Industrys Countermeasures Against Future Contingency Crisis in China
8.1 Analysis of Possible Future Contingency Crises in Chinese Tourism
8.2 Suggestions for Chinese Tourism Industrys Countermeasures Against Possible Future Crises