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職通商務(wù)英語(yǔ)教師參考書(shū)(2)

職通商務(wù)英語(yǔ)教師參考書(shū)(2)

定 價(jià):¥38.00

作 者: 賀雪娟 主編,鄧曼英,李恩慧 分冊(cè)主編
出版社: 高等教育出版社
叢編項(xiàng):
標(biāo) 簽: 商務(wù)英語(yǔ)

ISBN: 9787040306705 出版時(shí)間: 2010-09-01 包裝: 平裝
開(kāi)本: 大16開(kāi) 頁(yè)數(shù): 218 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《職通商務(wù)英語(yǔ)教師參考書(shū)2》將商務(wù)專(zhuān)業(yè)知識(shí)和跨文化商務(wù)交際能力與英語(yǔ)語(yǔ)言運(yùn)用技能結(jié)合在一起,以學(xué)生為中心,以商務(wù)為環(huán)境,以商貿(mào)崗位任務(wù)為路徑,以商務(wù)交際為目的,由淺入深,循序漸進(jìn),通過(guò)對(duì)學(xué)生聽(tīng)、說(shuō)、讀、寫(xiě)、譯等基本技能的全面訓(xùn)練,培養(yǎng)學(xué)生通曉商務(wù)技能,掌握英語(yǔ)知識(shí)以及在未來(lái)崗位中完成商務(wù)任務(wù)和商務(wù)交際的能力。

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圖書(shū)目錄

Unit1 International Business
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 2 Business Expansion
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 3 Business Plan
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 4 Business Relationships
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 5 Marketing
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 6 Advertising
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 7 Import and Export
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 8 Investment
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 9 Exhibitions and Trade Fairs
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Unit 10 Customer Relationship Management
Suggested Teaching Schedule
Background Information
Lecturing Hints
Resource Data
Answer key for Reviews

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