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現(xiàn)代商務(wù)英語綜合教程(上冊)

現(xiàn)代商務(wù)英語綜合教程(上冊)

定 價(jià):¥36.00

作 者: 李榮慶,李全福 主編
出版社: 天津大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 高職高專

ISBN: 9787561836491 出版時(shí)間: 2011-01-01 包裝: 平裝
開本: 16開 頁數(shù): 211 字?jǐn)?shù):  

內(nèi)容簡介

  《現(xiàn)代商務(wù)英語綜合教程》(上)是高等職業(yè)教育商務(wù)英語專業(yè)高年級學(xué)生的主干課程教材。本教材內(nèi)容涵蓋工商領(lǐng)域產(chǎn)、供、銷和對外貿(mào)易的各個(gè)環(huán)節(jié)。各單元由精讀文本、詞匯注釋、課文詳解、練習(xí)題目及輔助閱讀短文組成。教材各練習(xí)環(huán)節(jié)均為以學(xué)生為中心的教學(xué)模式而設(shè)。比如,每單元專設(shè)學(xué)生展示(PPT presentation)環(huán)節(jié),教師可因勢利導(dǎo),安排互動(dòng)教學(xué)。本系列教材重視整體構(gòu)建,另編有《現(xiàn)代商務(wù)英語聽力教程》、《現(xiàn)代商務(wù)英語口語教程》。這些教材各單元的主題與<現(xiàn)代商務(wù)英語綜合教程》基本一致,形成呼應(yīng)關(guān)系,數(shù)種教材同時(shí)使用,可以產(chǎn)生課程間教學(xué)合力,為迄今比較先進(jìn)的教材組合設(shè)計(jì)。本教材附帶教師教學(xué)用PPT演示文稿,其中收入每單元練習(xí)題目的答案以及每篇英語文本的漢語譯文,方便教師使用。

作者簡介

暫缺《現(xiàn)代商務(wù)英語綜合教程(上冊)》作者簡介

圖書目錄

Unit One Understanding Company
 Pre-reading Discussions for the Text
 Text:Forms of Companies
 Further Reading One:Cooperatives
 Further Reading Tw0:Corporations
Unit Two Job Interview
 Pre-reading Discussions for the Text
 Text:Preparation for an Interview
 Further Reading One:To Define a Job
 Further Reading Tw0:Salary Negotiations
Unit Three Being a Clerk
 Pre-reading Discussions for the Text
 Text:An Administrative Assistant
 Further Reading One:Your Apprenticeship
 Further Reading Tw0:How to Be a Good Employee
Unit Four Being a Manager
Pre-reading Discussions for the Text
Text:Being a Manager
Further Reading One:What Are Managers?
Further Reading Tw0:The Contingency Approach to Leadership
Unit Five The Functions of Management
Pre-reading Discussions for the Text
Tbxt:The Functions of Management
Further Reading One:Management Skills
Further Reading Tw0:The First Management Boom
Unit Six Decisionmakin9
Pre-reading Discussions for the Text
Text:How the Japanese Make Decisions
Further Reading One:A Great Decision Solution
Further Reading Tw0:Decisionmakin9
Unit Seven Human Resource Management
Pre-reading Discussions for the Text
Text:Human Resource Management
 ……
Unit Eight Job Motivation
Unit Nine Training at Work
Unit Ten Quality Management
Unit Eleven Customer Relations
Unit Twelve Accounting
GLOSSARY

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