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電子商務(wù)英語(第2版)

電子商務(wù)英語(第2版)

定 價:¥29.00

作 者: 王冰 主編
出版社: 電子工業(yè)出版社
叢編項:
標(biāo) 簽: 商業(yè)英語

ISBN: 9787121123214 出版時間: 2011-01-01 包裝: 平裝
開本: 16開 頁數(shù): 252 字?jǐn)?shù):  

內(nèi)容簡介

  《電子商務(wù)英語(第2版)》主要內(nèi)容選自英文原文文章,內(nèi)容編排由淺入深,基本涵蓋了電子商務(wù)的主要領(lǐng)域;文章內(nèi)容適用,難度適中,語言流暢,既具有很強(qiáng)的專業(yè)性又具有很好的可讀性。本書共分7個單元,包括互聯(lián)網(wǎng)基礎(chǔ)、電子商務(wù)基礎(chǔ)、網(wǎng)絡(luò)營銷、互聯(lián)網(wǎng)網(wǎng)站、企業(yè)電子商務(wù)、電子商務(wù)的安全技術(shù)和電子商務(wù)法等內(nèi)容。為了便于讀者自學(xué),《電子商務(wù)英語(第2版)》選取的每一篇文章都被精心地翻譯為了中文,附在課文之后。此外,本書精練地選取英語語法的重點(diǎn)、難點(diǎn)和翻譯技巧加以講解,這對于提高學(xué)生的閱讀和翻譯水平將起到很好的作用。本書既可作為高等職業(yè)教育和大專院校電子商務(wù)等經(jīng)管類專業(yè)學(xué)生的教材,也可供電子商務(wù)從業(yè)人員和企業(yè)管理人員閱讀。

作者簡介

暫缺《電子商務(wù)英語(第2版)》作者簡介

圖書目錄

Unit 1 The Internet Basics
Lesson 1 The Basic Principal of E-mail
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 2 How was the Internet Invented
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 3 Understanding the World Wide Web
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 4 How does the Internet Work
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Unit 2 Foundations of Electronic Commerce
Lesson 5 The Origins and Development of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 6 Definitions of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 7 The Technological Foundations of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 8 Business Models of Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Unit 3 The Internet Marketing
Lesson 9 How to Start an Internet Marketing with Web
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 10 About E-marketing Strategies
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 11 The Method of Permission E-mail Marketing
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 12 What is Banner Ad
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Unit 4 The Internet Web Site
Lesson 13 How to Built a Website
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 14 Online Publishing, E-books and Blogging
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 15 The Promotion and Maintenance of a Website
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 16 It Takes More than Technology
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Unit 5 Enterprise E-commerce
Lesson 17 A Case of Business-to-Business EC
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 18 The Supply Chain and EDI
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 19 Logistics in E-commerce Age
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 20 What is ERP
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Unit 6 Security Technology of E-commerce
Lesson 21 Firewall
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 22 Security Schemes in Electronic Payment Systems
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 23 SSL Server Certificates
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 24 Secure Electronic Transaction (SET)
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Unit 7 E-commerce Law
Lesson 25 The ABC’s of Website Law
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 26 Electronic Signatures in Global and National Commerce Act
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
Lesson 27 Tax Issues in Electronic Commerce
Vocabulary
Phrases
Notes
Grammar and Translation
Exercises
參考譯文
模擬試題
參考答案
參考文獻(xiàn)

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