外貿(mào)英語函電

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作　者：	趙春漫主編
出版社：	北京大學(xué)出版社
叢編項(xiàng)：
標(biāo)　簽：	外貿(mào)英語

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ISBN：	9787301180167	出版時(shí)間：	2011-02-01	包裝：	平裝
開本：	16	頁數(shù)：	221	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　趙春漫主編的《外貿(mào)英語函電》共分11章，第1章簡(jiǎn)要介紹外貿(mào)信函的基本要素、格式和寫作原則。第2～10章講授外貿(mào)進(jìn)出口流程的主要環(huán)節(jié)：建立業(yè)務(wù)關(guān)系、詢盤與回復(fù)、報(bào)盤與還盤、達(dá)成交易、支付、包裝、裝運(yùn)、保險(xiǎn)、投訴與索賠等，側(cè)重于對(duì)該外貿(mào)環(huán)節(jié)中最常用的幾類信函的介紹。每章分為若干個(gè)針對(duì)該外貿(mào)環(huán)節(jié)的具體寫作任務(wù)，包括概述、寫作技巧、信函實(shí)例、有用的表達(dá)和典型句型、實(shí)訓(xùn)項(xiàng)目、選擇性的學(xué)習(xí)材料和課后習(xí)題。第11章簡(jiǎn)要介紹傳真和電子郵件的基本要素和寫作要點(diǎn)?！锻赓Q(mào)英語函電》適用于高等職業(yè)技術(shù)學(xué)院、繼續(xù)教育學(xué)院等大專層次的國(guó)際貿(mào)易、商務(wù)英語、國(guó)際商務(wù)等相關(guān)專業(yè)的教學(xué)及外貿(mào)行業(yè)的培訓(xùn)，也可供從事國(guó)際交流和對(duì)外貿(mào)易的從業(yè)人員自學(xué)或參考。

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圖書目錄

Chapter 1  Basic Knowledge and Layout of a Business Letter
Chapter 2  Establishing Business Relations
  Task 1  Establishment of Business Relations
  Task 2  Credit & Status Enquiries
Chapter 3  Enquiry and Reply
  Task 1  Making an Enquiry
  Task 2  Reply to an Enquiry
Chapter 4  Offer and Counter-offer
  Task 1  Making an Offer
  Task 2  Making a Counter-offer
Chapter 5  Conclusion of Business
  Task 1  Placing an Order
  Task 2  Accepting an Order
  Task 3  Declining an Order
Chapter 6  Terms of Payment
  Task 1  Negotiating Payment Terms
  Task 2  Urging & Advising Establishment of an L/C
  Task 3  Requesting to Amend an L/C
Chapter 7  Packing
  Task 1  Informing Packing Requirements
  Task 2  Reply to Packing Issues
Chapter 8  Shipment
  Task 1  Giving Shipping Instructions
  Task 2  Urging a Timely Shipment
  Task 3  Giving Shipping Advice
  Task 4  Asking for an Amendment to Shipment Clause
Chapter 9  Insurance
  Task 1  Requesting the Exporter to Cover Insurance
  Task 2  Type of Coverage Adopted
  Task 3  Reply to the Letter Requesting Excessive Insurance
Chapter 10 Complaint and Claim
  Task 1  Making Complaints or Claims
  Task 2  Reply to Complaints and Claims
Chapter 11  Fax & E-mail
附錄  外貿(mào)函電常用詞匯
參考文獻(xiàn)