unit 1 advertisement
reading i the money in the message
reading ii advertising on the web
extension
unit 2 leadership
reading i characteristics and traits of effective leaders
reading ii the sensational michael dell of dell computer
extension
unit 3 information technology
reading i what makes silicon valley so successful and unique
reading ii a brave new web
extension
unit 4 markets
reading i flea market
reading ii the natural market
extension
unit 5 secret to success
reading i are you an entrepreneur？
reading ii make money by thinking the unthinkable
extension
unit 6 competition
reading i the invisible fist
reading ii morals in the rat race
extension
unit 7 investment
reading i going for the gold
reading ii king of bond
extension
unit 8 services
reading i cross-cultural views of service quality
reading ii beyond expectations
extension
unit 9 business ethics
reading i ethics and competitiveness - put first things first
reading ii bribery - an inevitable evil？
extension
unit 10 customers
reading i the almighty customer （part i）
reading ii the almighty customer （part ii）
extension
appendix a glossary
appendix b idioms & expressions
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