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現(xiàn)代商務(wù)英語(yǔ)閱讀教程(上冊(cè))

現(xiàn)代商務(wù)英語(yǔ)閱讀教程(上冊(cè))

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作 者: 李永寧 等主編
出版社: 天津大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 商業(yè)英語(yǔ)

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ISBN: 9787561839553 出版時(shí)間: 2011-07-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 193 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《現(xiàn)代商務(wù)英語(yǔ)閱讀教程(上冊(cè))》以《高職高專教育英語(yǔ)課程教學(xué)基本要求》、《全國(guó)國(guó)際商務(wù)英語(yǔ)考試大綱》等為依據(jù)編寫(xiě),堅(jiān)持“應(yīng)用為主,夠用為度”的編寫(xiě)原則,突出體現(xiàn)系統(tǒng)性、針對(duì)性和實(shí)用性。本套教材由上、下兩冊(cè)組成,本冊(cè)為上冊(cè),以外貿(mào)操作流程的商務(wù)理論與實(shí)踐為主,由12個(gè)單元組成,內(nèi)容涵蓋商務(wù)禮儀、商務(wù)會(huì)議、業(yè)務(wù)關(guān)系、詢盤(pán)與報(bào)盤(pán)、訂單與確認(rèn)、支付方式、保險(xiǎn)、包裝、裝運(yùn)、商務(wù)合同、信用證、索賠與仲裁。主要針對(duì)高等職業(yè)教育商務(wù)英語(yǔ)專業(yè)學(xué)生畢業(yè)后所從事的實(shí)際商務(wù)外貿(mào)工作需要而編寫(xiě)。《現(xiàn)代商務(wù)英語(yǔ)閱讀教程(上冊(cè))》適用于高等職業(yè)教育以及成人高等教育的商務(wù)英語(yǔ)專業(yè)和國(guó)際商務(wù)專業(yè)學(xué)生使用,也可作為其他專業(yè)英語(yǔ)愛(ài)好者的自學(xué)參考資料。

作者簡(jiǎn)介

暫缺《現(xiàn)代商務(wù)英語(yǔ)閱讀教程(上冊(cè))》作者簡(jiǎn)介

圖書(shū)目錄

Unit One Business Etiquette
 Part One Theory
   Text A Public Relations -- Business Etiquette
   Text B Corporate Gift Giving
 Part Two Practice
 Part Three Supplement
   Etiquette in Different Countries
Unit Two Business Meetings
 Part One Theory
   Text A Business Meetings That Matter- It's Possible!
   Text B A Typical Business Meeting
 Part Two Practice
 Part Three Supplement
   Ice Breakers
Unit Three Business Relationships
 Part One Theory
   Text A How to Establish Business Relationships Online
   Text B Building a Successful Business Relationship inJapan
 Part Two Practice
 Part Three Supplement
   How to Build Relationships for Business Success
Unit Four Enquiries and Quotations
 Part One Theory
   Text A Theories on Enquiries and Quotations
   Text B Case Study: Enquiry
 Part Two Practice
 Part Three Supplement
   Group Quality Manager Cambridge Base
Unit Five Purchase Order and Confirmation
 Part One Theory
   Text A Purchase Order :
   Text B Case Study:Covering Business Letter Regarding PurchaseOrder
 Part Two Practice
 Part Three Supplement
   Marketing Plan
Unit Six Terms of Payment
  Part One Theory
   Text A Terms of Payment
   Text B Introduction to Letter of Credit
  Part Two Practice
  Part Three Supplement
   THE ROYAL BANK OF CANADA
Unit Seven Insurance
  Part One Theory
   Text A Standard Cargo Insurance — Three Basic Policies
   Text B Marine Cargo Insurance for Commercial Exports
  Part Two Practice
  Part Three Supplement
   Why Do Traders Need Cargo Insurance?
Unit Eight Packaging
  Part One Theory
   Text A Packaging and Labeling
   Text B Export Packaging and the Environment
  Part Two Practice
  Part Three Supplement
   Australia Proposes Tough Cigarette Packaging Rules
Unit Nine Shipment
  Part One Theory
   Text A Importing Goods—Understanding Shipping Terminology
   Text B Sugar Shipping Documentation
  Part Two Practice
  Part Three Supplement
   Cargo Transportation
Unit Ten Business Contracts
  Part One Theory
   Text A Trade Contracts
   Text B Eight Sources. of Power in a Sales Negotiation
  Part Two Practice
  Part Three Supplement
   Sales Contracts
Unit Eleven Letter of Credit
Unit Twelve Claims and Arbitration

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