Contents Unit 1 Developing Marketing ＆ CorporateStrategies Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Practical Training Unit 2 Understanding Marketing Environment andConsumers Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Practical Training Unit 3 Marketing Research Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Practical Training Unit 4 Identifying Market Segments and Targets Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Practical Training Unit 5 Managing Products and Brands Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Models Practical Training Unit 6 Channels of Distribution Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Practical Training Unit 7 Setting the Right Price Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Practical Training Unit 8 Sales Promotion ＆ Personal Selling Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Practical Training Unit 9 Advertising and Public Relations Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Promotional tool How it is being used Advertising Personal Selling Sales Promotion Public Relations Further Reading Practical Training Unit 10 Internet Marketing Lead-in Mini-case Situational Dialogue Text Key Terms ＆ Concepts Key Notes to the Text Practical Skills Role Playing Case Study Further Reading Practical Training
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