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新經(jīng)濟(jì)管理英語(yǔ)

新經(jīng)濟(jì)管理英語(yǔ)

定 價(jià):¥36.00

作 者: 朱煜明 主編
出版社: 西北工業(yè)大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 大學(xué)專(zhuān)業(yè)英語(yǔ)教材

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ISBN: 9787561230138 出版時(shí)間: 2011-02-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 345 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  朱煜明主編的《新經(jīng)濟(jì)管理英語(yǔ)》是為管理專(zhuān)業(yè)本科及MBA碩士研究生編寫(xiě)的專(zhuān)業(yè)英語(yǔ)教程。全書(shū)分為9個(gè)模塊(Section)18個(gè)單元(Unit),其內(nèi)容涵蓋管理與決策、經(jīng)濟(jì)學(xué)、組織行為與人力資源、市場(chǎng)營(yíng)銷(xiāo)、生產(chǎn)與運(yùn)營(yíng)管理、戰(zhàn)略管理、會(huì)計(jì)與財(cái)務(wù)、項(xiàng)目管理、信息與知識(shí)管理等方面,選文語(yǔ)言規(guī)范準(zhǔn)確,體裁多樣。每個(gè)單元由精讀、泛讀、專(zhuān)業(yè)詞匯注釋、練習(xí)4部分組成。《高等院校十二五規(guī)劃教材:新經(jīng)濟(jì)管理英語(yǔ)》采用模塊化設(shè)計(jì),與學(xué)生所學(xué)專(zhuān)業(yè)內(nèi)容結(jié)合緊密,針對(duì)性強(qiáng),能激發(fā)學(xué)習(xí)積極性。通過(guò)《高等院校十二五規(guī)劃教材:新經(jīng)濟(jì)管理英語(yǔ)》的學(xué)習(xí),學(xué)生可以有效地掌握經(jīng)濟(jì)、管理方面的專(zhuān)業(yè)詞匯,提高閱讀和寫(xiě)作能力。《新經(jīng)濟(jì)管理英語(yǔ)》除了用于管理和經(jīng)濟(jì)專(zhuān)業(yè)本科及MBA碩士研究生專(zhuān)業(yè)英語(yǔ)教材外,也可作為其他相關(guān)專(zhuān)業(yè)的專(zhuān)業(yè)外語(yǔ)教材,以及相關(guān)專(zhuān)業(yè)人士英語(yǔ)自學(xué)材料。

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圖書(shū)目錄

Section 1  Management and Decision Making
  Unit 1  Management
    Part 1  Intensive Reading  ManagementsNew Paradigms
    Notes
    Part 2  Extensive Reading  Gentlemen,This Is Football
    Notes
    Exercises
  Unit 2  Decision Making
    Part 1  Intensive Reading Introduction to Decision Making Methods
    Notes
    Part 2  Extensive Reading  Elements ofDecisions
    Notes
    Exercises
Section 2  Economics
  Unit 3  The Outline of Economy
    Part 1  Intensive Reading Economics.The Foundation of Business
    Notes
    Part 2  Extensive Reading  TenPrinciple of Economics
    Notes
    Exercises
  Unit 4  The Outline of Economy
    Part 1  Intensive Reading Money.Introduction
    Notes
    Part 2  Extensive Reading  OptimalResponse to the Fed Printing Dollars
    Notes
    Exercises
Section 3  Organizational Behavior and Human Resource
  Unit 5  Organizational Behavior
    Part 1  Intensive Reading  An Overviewof Organizational Behavior
    Notes
    Part 2  Extensive Reading GlobalOrganizational Behavior
    Notes
    Exercises
  Unit 6  Human Resource
    Part 1  Intensive Reading  HRManagement Contributes to Organizational
  Success
    Notes
    Part 2  Extensive Reading  An Overviewof Human Resource Management
    Notes
    Exercises
Section 4  Marketing
  Unit 7  The Concept of Marketing
    Part 1  Intensive Reading  What IsMarketing?
    Notes
    Part 2  Extensive Reading Swatehmobile:Is the Time Right forSmall Cars
    Notes
    Exercises
  Unit 8  International Marketing
    Part 1  Intensive Reading  GlobalMarketing in the Twenty-First Century
    Notes
    Part 2  Extensive Reading  Look WhosStalking Wal-Mart
    Notes
    Exercises
Section 5  Production and Operations Management
  Unit 9  Operations Management and ProductDevelopment
    Part 1  Intensive Reading Introduction to Operations Management
    Notes
    Part 2  Extensive Reading  ProductDevelopment Process
    Notes
    Exercises
  Unit 10  Supply Chain Management and QualityManagement
    Part 1  Intensive Reading  SupplyChain Management
    Notes
    Part 2  Extensive Reading  QualityManagement and Jurans Legacy
    Notes
    Exercises
Section 6  Strategic Management
  Unit 11  An Overview on Strategic Management
    Part 1  Intensive Reading  TheStrategic Management Process
    Notes
    Part 2  Extensive Reading Understanding Strategy
    Notes
    Exercises
  Unit 12  Industry Analysis
    Part 1  Intensive Reading  The FiveCompetitive Forces That Shape Strategy(Part I )
    Notes
    Part 2  Extensive Reading  The FiveCompetitive Forces That Shape
  Strategy (Part II )
    Notes
    Exercises
Section 7  Accounting and Financial Management
  Unit 13  Accounting
    Part 1  Intensive Reading  A Review ofAccounting
    Notes
    Part 2  Extensive Reading  ManagementAccounting as Normal Social Science
    Notes
    Exercises
  Unit 14  Financial Management
    Part 1  Intensive Reading  TheFundamental of Financial Management
    Notes
    Part 2  Extensive Reading  FinancialPerformance and Goal Setting
    Notes
    Exercises
Section 8  Project Management
  Unit 15  Project Management and Project Manager
    Part 1  Intensive Reading Introduction to Project Management
    Notes
    Part 2  Extensive Reading  How to Be aSuccessful Project Manager
    Notes
    Exercises
  Unit 16  Project Planning
    Part 1  Intensive Reading  PlanningFundamentals
    Notes
    Part 2  Extensive Reading  ProjectManagement of Unexpected Events
    Notes
    Exercises
Section 9  Information Management
  Unit 17  Framework of Information Management
    Part 1  Intensive Reading  Towards aFramework for Information Management
    Notes
    Part 2  Extensive Reading  Barriers toInformation Management
    Notes
    Exercises
  Unit 18  Issues of Information Management
    Part 1  Intensive Reading  InformationManagement
    Notes
    Part 2  Extensive Reading  CorporatePortals:a Literature Review of a New Concept in InformationManagement
    Notes
    Exercises

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