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實(shí)用商務(wù)英語(yǔ)教程(下)

實(shí)用商務(wù)英語(yǔ)教程(下)

定 價(jià):¥30.00

作 者: 陳梅,李海霞 主編
出版社: 北京師范大學(xué)出版社
叢編項(xiàng):
標(biāo) 簽: 其他綜合教程

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ISBN: 9787303119035 出版時(shí)間: 2011-03-01 包裝: 平裝
開(kāi)本: 16開(kāi) 頁(yè)數(shù): 227 字?jǐn)?shù):  

內(nèi)容簡(jiǎn)介

  《實(shí)用商務(wù)英語(yǔ)教程(下)》汲取了國(guó)內(nèi)外商務(wù)英語(yǔ)專業(yè)教材的特點(diǎn)和精華,與企業(yè)緊密合作,注重培養(yǎng)學(xué)生的涉外商務(wù)職業(yè)技能和實(shí)踐能力。教材內(nèi)容的選取以工作過(guò)程為主線,以職業(yè)崗位需求為導(dǎo)向,做到了“五實(shí)”,即教學(xué)案例源于公司實(shí)際,教學(xué)過(guò)程依據(jù)工作實(shí)際,技能實(shí)訓(xùn)立足問(wèn)題實(shí)際,語(yǔ)言方式反映崗位實(shí)際。教材以真實(shí)涉外商務(wù)工作任務(wù)及其工作過(guò)程為依據(jù)編排教學(xué)內(nèi)容,科學(xué)設(shè)計(jì)學(xué)習(xí)性工作任務(wù),教學(xué)內(nèi)容融學(xué)習(xí)策略、教學(xué)方法于一體,倡導(dǎo)體驗(yàn)實(shí)踐、參與、交流和合作的學(xué)習(xí)方式,強(qiáng)調(diào)學(xué)生通過(guò)先易后難的預(yù)期目標(biāo)任務(wù)的體驗(yàn),提高商務(wù)英語(yǔ)的實(shí)戰(zhàn)能力,進(jìn)而感受成功的學(xué)習(xí)模式。

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圖書(shū)目錄

MODULE 1 MARKETING
Unit 1 Corporate Image
Section I Listening and Speaking
SectionⅡ Reading
Section Ⅲ Career Skills
Unit 2 Quality Control
Section I Listening and Speaking
Section II Reading
SectionⅢCareer Skills
Unit 3 Marketing
Section I Listening and Speaking
Section II Reading
SectionⅢ Career Skills
Unit 4 Exhibition
Section工Listening and Speaking
Section Ⅱ Reading
Section Ⅲ Career Skills
Unit 5 Customer Service
Section工Listening and Speaking
Section 1 Reading
Section Ⅲ Career Skills
MODULE 2 BUSINESS NEGOTIATIONS
Unit 6 Negotiation Process
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 7 Negotiation Strategies
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 3 BUSINESS LEISURE
Unit 8 Business Dinner
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 9 Business Trip
Section I Listening and Speaking
Section II Reading
Section III Career Skills
MODULE 4 BUSINESS ENVIRONMENT
Unit 10 E-commerce
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 11 Finance and Accounting
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Unit 12 Foreign Trade Policy
Section I Listening and Speaking
Section II Reading
Section III Career Skills
Tapescripts
References

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