會(huì)展實(shí)務(wù)英語(yǔ)

定　價(jià)：￥26.00

作　者：	瞿杰主編
出版社：	南開(kāi)大學(xué)出版社
叢編項(xiàng)：
標(biāo)　簽：	商業(yè)英語(yǔ)

購(gòu)買(mǎi)這本書(shū)可以去

ISBN：	9787310036370	出版時(shí)間：	2011-02-01	包裝：	平裝
開(kāi)本：	16開(kāi)	頁(yè)數(shù)：	202	字?jǐn)?shù)：

內(nèi)容簡(jiǎn)介

　　作為“服務(wù)業(yè)皇冠上的寶石”，會(huì)展業(yè)已與旅游業(yè)和房地產(chǎn)業(yè)成為當(dāng)前拉動(dòng)我國(guó)經(jīng)濟(jì)發(fā)展的三大支柱產(chǎn)業(yè)。如今，市場(chǎng)急需大量既掌握專業(yè)知識(shí)又精通雙語(yǔ)的會(huì)展口譯人才。與當(dāng)前口譯需求大好形勢(shì)相比，關(guān)于會(huì)展類(lèi)的英語(yǔ)實(shí)務(wù)教材非常稀缺，學(xué)生很難系統(tǒng)地學(xué)到與會(huì)展專業(yè)相關(guān)的英語(yǔ)職業(yè)技能和技巧。這導(dǎo)致畢業(yè)生的綜合素質(zhì)無(wú)法滿足社會(huì)需求，學(xué)生所學(xué)知識(shí)也無(wú)法與國(guó)際會(huì)展業(yè)相接軌。所以，對(duì)會(huì)展英語(yǔ)的教材開(kāi)發(fā)已是當(dāng)務(wù)之急?！稌?huì)展實(shí)務(wù)英語(yǔ)》根據(jù)展覽和會(huì)議服務(wù)的工作過(guò)程編寫(xiě)，充分結(jié)合世博會(huì)的服務(wù)項(xiàng)目工作要領(lǐng)，旨在培養(yǎng)會(huì)展專業(yè)學(xué)生的英語(yǔ)語(yǔ)言能力和職業(yè)能力，即自我學(xué)習(xí)、與人交流、與人合作、解決問(wèn)題、創(chuàng)新能力等.具有較強(qiáng)的針對(duì)性和實(shí)用性。

作者簡(jiǎn)介

暫缺《會(huì)展實(shí)務(wù)英語(yǔ)》作者簡(jiǎn)介

圖書(shū)目錄

Chapter One Overview of the Convention and ExhibitionIndustry..
Chapter Two Conference Planning
Chapter Three Conference Venues
Chapter Four Financial Administration of Conference
Chapter Five Promotion and Publicity
Chapter Six Conference Registration
Chapter Seven Conference Service and Management
Chapter Eight Emergency and Safety
Chapter Nine Introduction to Exhibition Industry
Chapter Ten Choice of Venues for Exhibition
Chapter Eleven Exhibition Participation
Chapter Twelve Exhibitors and Show Managers
Chapter Thirteen Exhibition Marketing
Chapter Fourteen Preparation Work before an Exhibition
Chapter Fifteen Reception at the Exhibition Hall
Chapter Sixteen The Economic Benefits of Exhibitions
Chapter Seventeen Etiquette for Exhibitions andConventions
Answers
References