Module 1 Basic Knowledge of Business Letter Writing 1.1 Functions of Business Letters 1.2 Forms of Business Letters 1.2.1 Full Block Form : 1.2.2 Modified Block Form with Indented Style 1.2.3 Modified Block Form 1.2.4 Simplified Form 1.3 The Structure of Business Letters 1.3.1 Parts of a Business Letter 1.3.2 The Ways of Writing All the Above Parts 1.3.3 Addressing Envelopes 1.4 Writing Principles and Language Features of BusinessLetters Module 2 Establishing Business Relations 2.1 How to Establish Business Relations 2.2 How to Write a Letter for Establishing Business 2.3 Specimens of Aiming at Establishing BusinessRelations Module 3 Enquiries and Replies : - 3.1 Guidelines for Writing Enquiry Letters 3.2 Forms of Enquiries 3.3 Specimens of Enquiries and Replies Module 4 Sales Letters, Firm Offers and Counter-offers 4. 1 Sales Letters 4.1.1 The Purpose of Writing Sales Letters 4.1.2 Two Functions of a Sales Letter 4.1.3 The Principles of Writing a Sales Letter --A1DA 4.1.4 A Specimen of a Sales Letter 4.2 Firm Offer & Counter-offer 4.2.1 Firm Offer and Non-finn Offer 4.2.2 Counter-offer 4.2.3 Specimens of Firm Offers and Counter-offers Module 5 Orders 5.1 Orders 5.1.1 Format of an Order 5.1.2 Specimen of Orders 5.2 Acknowledgements 5.2.1 Forms of Acknowledgements 5.2.2 Specimens of Acknowledgements 5.3 Specimen of a Sales Contract / Confirmation orPurchase Contract / Confirmation Module 6 Packing 6.1 Factors Which influence the Nature ofPacking 6.2 Functions of Packing 6.3 How to Write a Letter on Packing 6.4 Specimens of Packing Module 7 Terms of Payment 7.1 Three Main Methods of Payment 7.2 The Time of Opening an L/C 7.3 Specimens of Letter of Credit Module 8 Transport and Insurance 8.1 Transport 8.1.1 writing Purpose 8.1.2 The Structure and Content of a Letter onTransport 8.1.3 Specimens of Transport 8.2 Insurance 8.2.1 Necessities of Insurance in International Trade 8.2.2 Functions of Insurance 8.2.3 Various Kinds of Risks 8.2.4 The Structure and Content of a Letter onInsurance 8.2.5 Specimens of Insurance Module 9 Complaints and Claims 9.1 Complaint 9.1.1 How to Write a Complaint Letter 9.1.2 How to Write Reply to a Complaint Letter 9.1.3 Specimens of Complaints 9.2 Claim 9.2.1 How to Write a Claim Letter 9.2.2 How to Reply to Claims 9.2.3 Specimens of Claims實(shí)訓(xùn)項(xiàng)目參考答案參考文獻(xiàn)
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