Chapter 1 Accounting會計 Section I Fundamentals to Accounting會計基本知識 Lesson 1 An Introduction to Accounting會計概述 Lesson 2 New Accounting Standards and AccountingJobs新會計準(zhǔn)則和會計崗位 Section II Approaches for Recording BusinessTransactions記錄經(jīng)濟業(yè)務(wù)的方法 Lesson 3 Double Entry Accounting and AccountingDocuments復(fù)式記賬和會計憑證 Lesson 4 Account Books and PropertyInspection會計賬簿和財產(chǎn)清查 Section III Accounting for Main‘EconomicTransactions主要經(jīng)濟業(yè)務(wù)的會計處理 Lesson 5 Assets資產(chǎn) Lesson 6 Methods forAccounting inventoryCost存貨成本的計算方法 Lesson 7 Liabilities，Owners’Equity,Revenues，Expenses andProfits負債、所有者權(quán)益、收入、費用和利潤 Lesson 8 Depreciation and Depreciation Methods折舊與折舊方法 Section IV Financial Statements財務(wù)報表 Lesson 9 Balance Sheets and IncomeStatements資產(chǎn)負債表和利潤表 Lesson 10 Statements ofCash Flows and Statements ofChangesin Owners’Equity現(xiàn)金流量表和所有者權(quán)益變動表 Chapter 2 Marketing市場營銷 Section I Basic Knowledge ofMarketing市場營銷的基本知識 Lesson 1 Market and Marketing市場和市場營銷 Lesson 2 The Characteristics of；Marketing市場營銷學(xué)的特點 Lesson 3 The New Development ofMarketing市場營銷新發(fā)展 Section II Basic Theories and Methods，ofMarketing市場營銷的基本理論與方法 Lesson 4 The Five Forces Competition Model五種力量競爭模型 Lesson 5 SWOT Analysis SWOT分析 Lesson 6 BCG Matrix Analysis波士頓矩陣分析 Section III Marketing Mix市場營銷組合 Lesson 7 Product Strategies產(chǎn)品策略 Lesson 8 Pricing Strategies定價策略 Lesson 9 Distribution Strategies分銷策略 Lesson 10 Promotion Strategies促銷策略 Chapter 3 Finance金融 Section I Fundamentals to Finance金融基本知識 Lesson 1 An Introduction to Finance金融概述 Section II Properties and Classification of EinancialAssets金融資產(chǎn)的特性與分類 Lesson 2 Properties ofFinancil Assets金融資產(chǎn)的特性 Lesson 3 Classification and Innovation of FinancialAssets金融資產(chǎn)的種類及其創(chuàng)新 Section III Financial Institutions金融機構(gòu) Lesson 4 An Introduction to FinancialInstitutions金融機構(gòu)概述 Lesson 5 The Financial Institution System inChina（1）我國金融機構(gòu)體系（1） Lesson 6 The Financial Institution System inChina（2）我國金融機構(gòu)體系（2） Section IV Financial Markets金融市場 Lesson 7 An Introduction to Financial Markets金融市場概述 Lesson 8 Money Market and Capital Market貨幣市場與資本市場 Lesson 9 The Primary Market and the SecondaryMarket一級市場與二級市場 Chapter 4 Tourism旅游 Section I A Summarization on Tourism旅游概述 Lesson 1 Tourism in China中國旅游業(yè) Lesson 2 The Mair Pillar Iladustries of ChineseTourism我國旅游業(yè)主要支柱產(chǎn)業(yè) se6tion II A Brief Introduction to Chinese Scenic Spots andHistorical Sites中國名勝古跡簡介 Lesson 3 Beijing Imperial Palace北京故宮 Lesson 4 Mt.Huangshan in Anhui安徽黃山 Lesson 5 The Terra Cotta Warfiors and Horses ofQinMausoleum秦始皇兵馬俑 Lesson 6 The Three Gorges ofYangtze River長江三峽 Lesson 7 West Lake ofHangzhou杭州西湖 Section III A Brief Introduction to the Scenic Spots andHistorical Sites in Hunan Province湖南名勝古跡簡介 Lesson 8 The Scenic and Historic Interest Areas inChangsha長沙旅游區(qū)名勝 Lesson 9 Shaoshan Scenic Areas in Xiangtan湘潭韶山旅游區(qū)名勝 Lesson 10 Dongting Lake Scenic Areas inYueyang岳陽洞庭湖旅游區(qū)名勝 Lesson 11 The South Mountain Scenic Areas inHengyang衡陽南岳衡山旅游區(qū)名勝 Lesson 12 Wulingyuan Scenic Areas inZhangjiajie張家界武陵源旅游區(qū)名勝 Chapter 5 Business Management工商管理 Section I Essence ofManagement管理基本知識 Lesson 1 Overview ofManagement管理概述 Lesson 2 The Double Attributes ofManagement管理的雙重屬性 Lesson 3 The Development ofManagement Theory管理理論的發(fā)展 Lesson 4 Principles ofManagement管理原理 Section II Management Techniques管理技術(shù)方法 Lesson 5 Techniques of Time Management and TargetManagement時間管理和目標(biāo)管理技術(shù) Lesson 6 Decision Techniques決策技術(shù) Section III Content ofManagement管理工作的內(nèi)容 Lesson 7 Planning Work計劃工作 Lesson 8 Organization Work組織工作 Lesson 9 Leadership領(lǐng)導(dǎo)工作 Lesson 10 Control控制工作 Lesson 11 Innovation Management創(chuàng)新管理 Appendix附錄 附錄一 課文參考譯文 附錄二 課后練習(xí)參考答案
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