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電子商務(wù)英語第2版

電子商務(wù)英語第2版

定 價(jià):¥16.00

作 者: 蘭征 主編
出版社: 機(jī)械工業(yè)出版社
叢編項(xiàng):
標(biāo) 簽: 商業(yè)英語

ISBN: 9787111344216 出版時(shí)間: 2011-08-01 包裝: 平裝
開本: 16開 頁數(shù): 104 字?jǐn)?shù):  

內(nèi)容簡介

  本書在繼承了第1版優(yōu)點(diǎn)的基礎(chǔ)上,在內(nèi)容上進(jìn)行了更新、補(bǔ)充,在結(jié)構(gòu)上又增加了“聽說”和“角色扮演”模塊,強(qiáng)調(diào)了教學(xué)方法的使用,突出了對(duì)英語綜合能力的訓(xùn)練?!伴喿x”和“進(jìn)一步學(xué)習(xí)”模塊,由教師根據(jù)學(xué)生的實(shí)際情況作靈活的處理,可采用分層教學(xué),使每位學(xué)生都能從中受益,從而在原有的基礎(chǔ)上有所提高,《電子商務(wù)英語(第2版)》內(nèi)容豐富,圖文并茂,易于理解。課文語言淺顯,具有較強(qiáng)的時(shí)代氣息,內(nèi)容具有較強(qiáng)的可讀性。全書設(shè)8個(gè)單元,共14課,內(nèi)容涉及互聯(lián)網(wǎng)基礎(chǔ)、電子商務(wù)基礎(chǔ)、網(wǎng)絡(luò)營銷、電子支付與網(wǎng)絡(luò)安全、電子商務(wù)物流等方面,每課主要包括:熱身練習(xí)、閱讀、語言學(xué)習(xí)、聽說、角色扮演、進(jìn)一步學(xué)習(xí)、翻譯7個(gè)模塊。在每個(gè)單元結(jié)束時(shí),都設(shè)有單元任務(wù)供讀者練習(xí)。為了方便學(xué)習(xí),書后還附有閱讀材料的參考譯文和練習(xí)答案。《電子商務(wù)英語(第2版)》既可作為中等職業(yè)學(xué)校電子商務(wù)專業(yè)、國際商務(wù)、市場營銷專業(yè)及相關(guān)專業(yè)的教材,還可作為培訓(xùn)用書和自學(xué)愛好者的參考書。

作者簡介

暫缺《電子商務(wù)英語第2版》作者簡介

圖書目錄

Unit One Brief Introduction to Internet
 Lesson 1
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 2
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Two Brief Introduction to Electronic Commerce
 Lesson 3
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 4
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Three Categories of the E-commerce
 Lesson 5
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 6
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Four E-marketing
 Lesson 7
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 8
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Five E-payment System
 Lesson 9
  Warrn-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 10
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Six Security and E-commercE
 Lesson 11
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
 Lesson 12
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Seven Prospect for E-commerce
 Lesson 13
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Unit Eight Logistics
 Lesson 14
  Warm-up
  Reading
  Language Study
  Listening and Speaking
  Role Play
  For Further Study
  Translation
  Unit Task
Vocabulary
Appendix I For Further Study參考譯文
Appendix II 課后練習(xí)答案
參考文獻(xiàn)

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