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汽車服務(wù)與營銷英語

汽車服務(wù)與營銷英語

定 價:¥23.80

作 者: 黃星,王宏 主編
出版社: 人民郵電出版社
叢編項:
標(biāo) 簽: 商業(yè)英語

ISBN: 9787115259752 出版時間: 2011-09-01 包裝: 平裝
開本: 16開 頁數(shù): 150 字數(shù):  

內(nèi)容簡介

  《汽車服務(wù)與營銷英語》在內(nèi)容選擇上力求貼近企業(yè),貼近實際,貼近崗位,在教學(xué)設(shè)計上力求“實用、好用、可用、能用得上”,并做到通俗、易懂、好學(xué)、能用?!镀嚪?wù)與營銷英語》共8個單元,每個單元都圍繞汽車服務(wù)與營銷展開,并盡量能反映一些與崗位緊密結(jié)合的實用英語內(nèi)容?!镀嚪?wù)與營銷英語》既可作為高職高專院校的專業(yè)英語教材,也可用作企業(yè)培訓(xùn),還可供相關(guān)的教師和學(xué)生及技術(shù)人員的自學(xué)參考。

作者簡介

  黃星,男,教授,大學(xué)本科,長春汽車工業(yè)高等??茖W(xué)校外語教研中心主任,吉林省教學(xué)名師。研究方向:語言教學(xué)、ESP教學(xué)研究、語言測試。從教以來,出版譯著兩本,參編字典一部,發(fā)表省級以上論文三十余篇,主編、參編教材二十多部,主持省級以上科研課題12項,獲得省級以上科研立項二等獎四項,三等獎兩項,優(yōu)秀獎多項。目前擔(dān)任的社會職務(wù):教育部高等學(xué)校高職高專英語類專業(yè)教學(xué)指導(dǎo)委員會分會委員,中國職業(yè)技術(shù)教育委員會教學(xué)工作委員會高職英語教學(xué)研究會副主任,吉林省大學(xué)外語學(xué)會副秘書長兼高職高專分會副會長。

圖書目錄

Unit 1 Introduction to Automobiles
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 2 How to Become a Salesman
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 3 Introduction to Car Dealer & Service Manager
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ. Career Salon
Unit 4 Introduction to Sales Training
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
Unit 5 Introduction to Auto Insurance
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
Unit 6 Introduction to Automobile Estimate
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
Unit 7 Automobile Maintenance and Repair
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Lisenting
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
Unit 8 Role and Duty of a Receptionist
Part Ⅰ. Practical Reading
Passage A
Notes
New Words
Phrases and Expressions
Passage B
New Words
Phrases and Expressions
Part Ⅱ. Put in Use
Part Ⅲ. Simulated Writing
Part Ⅳ. Speaking and Listening
Speaking
Listening
Part Ⅴ. Translation
Part Ⅵ Career Salon
附錄1 Glossary
附錄2 Phrases and Expressions
附錄3 課文譯文及翻譯答案

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