注冊 | 登錄讀書好,好讀書,讀好書!
讀書網(wǎng)-DuShu.com
當(dāng)前位置: 首頁出版圖書經(jīng)濟(jì)管理管理商務(wù)實務(wù)國際商務(wù)談判實務(wù)精講

國際商務(wù)談判實務(wù)精講

國際商務(wù)談判實務(wù)精講

定 價:¥26.00

作 者: 王慧,唐力忻 編著
出版社: 中國海關(guān)出版社
叢編項:
標(biāo) 簽: 談判學(xué)

ISBN: 9787801658265 出版時間: 2011-09-01 包裝: 平裝
開本: 16開 頁數(shù): 158 字?jǐn)?shù):  

內(nèi)容簡介

  自我國加入WTO后,國際商務(wù)形勢風(fēng)云變幻。為順應(yīng)日益增多的國際商務(wù)往來對商務(wù)談判人才的迫切需求,兩位有著多年豐富教學(xué)和實踐經(jīng)驗的老師親自主筆。圍繞國際商務(wù)談判涉及的各個方面,王慧等精心編寫了《國際商務(wù)談判實務(wù)精講》這本實用性極強(qiáng)的精講型英文教材。本書共分為九章,內(nèi)容全面、循序漸進(jìn)。各章節(jié)內(nèi)容主要包括國際商務(wù)談判的概念,談判人員的組成。談判的準(zhǔn)備階段、磋商階段、終局階段,談判技巧,談判中常見錯誤防范,商務(wù)談判的禮儀以及跨文化談判等。本書難度適中。英文文本語言通俗易懂,專業(yè)用語規(guī)范嚴(yán)謹(jǐn)。各章節(jié)所附的生詞表和注釋條有助于讀者對文本內(nèi)容的理解,所附練習(xí)題有助于讀者對理論知識的把握和對實際操作能力的培養(yǎng)?!秶H商務(wù)談判實務(wù)精講》注重實務(wù),貼合工作實際,專業(yè)性、實用性強(qiáng),對外貿(mào)從業(yè)人員具有很好的實踐指導(dǎo)作用。

作者簡介

暫缺《國際商務(wù)談判實務(wù)精講》作者簡介

圖書目錄

Chapter 1 Fundamentals of International Business Negotiation
Introduction
1.1 Concepts and characteristics of business negotiation
1.2 Types of international business negotiation
1.3 The basic principles of business negotiation
Chapter 2 Choosing the Negotiation Team
Introduction
2.1 The qualities of an international negotiator
2.2 The role of a chief negotiator
2.3 Effective Negotiation Teams
Chapter 3 The Preparation Phase of Negotiation
Introduction
3.1 Information gathering
3.2 Identifying objectives
3.3 Setting an agenda
Chapter 4 The Bargaining Process
Introduction
4.1 Packaging, quantity and price
4.2 Quality and inspection
4.3 Shipment
4.4 Terms of Payment
4.5 Insurance and claim
Chapter 5 Closing the Negotiation
Introduction
5.1 Closing the deal
5.2 Tips on contract signing
5.3 Summary of the negotiation
Chapter 6 Four Negotiation Skills to Master
Introduction
6.1 Avoid negotiating against yourself
6.2 Offering a choice
6.3 Treat partner's mistake wisely
6.4 Giving a concession only when receiving one
Chapter 7 Most Common Mistakes in Negotiation--How to Avoid Them
Introduction
7.1 Not negotiating with the right person
7.2 Not being flexible on a position--locking on
7.3 Forgetting your goals or loosing track of how to attain them
7.4 Too much worrying about the other party's feelings or goals
7.5 Falling for physical manipulations
Chapter 8 Etiquette in Business Negotiation
Introduction
8.1 Etiquette for Greeting and Send -off
8.2 Etiquette for Giving Gifts
8.3 Etiquette at Dinner Party and Dress Code
8.4 Etiquette for Signing Agreements
Chapter 9 Cross-cultural Negotiation '
Introduction
9.1 Language and Communication
9.2 Understanding Cultural Differences
9.3 Different negotiating styles of different cultures
參考文獻(xiàn)

本目錄推薦

掃描二維碼
Copyright ? 讀書網(wǎng) ranfinancial.com 2005-2020, All Rights Reserved.
鄂ICP備15019699號 鄂公網(wǎng)安備 42010302001612號